"All prices are for design only, i.e. they don’t include any sort of coding (no HTML, no CSS, no Javascript, no PHP, etc.)".
I'm sorry, but a design is only a tiny, tiny fraction of a website. Usually it's the most minor and inconsequential part. I've lost count of how many clients thought their apparently simple designs can built for a toothpick and olive.
Coding the HTML, CSS, javascript, and backend (app + database) can be freaking complex and is easily the most expensive part of a site.
This article is mis-titled, since design is the least important part of a site.
It's a little much to say design is the "least" important part of a site. Good design can instill potential users/customers with confidence, ease the sign-up or purchasing process, and give the site a personality.
I've yet to see where a design that's shiny and pretty is more important than a site that is plain yet fast and functional. I'll add an addendum that usability is more important than pretty. The combination of both is, unfortunately, rare.
From practical experience using sites as a selling tool, a 20% faster load time won't change my sales figures. Something that's significantly higher production value in look, implying a more successful company, will.
Replying to myself here... Of course, it depends on the original load time. Changing the load time from 2.5 sec to 2sec - not that useful for a sales page. Changing the load time from 25sec to 20sec - well, there's a lot more work to be done, but that WILL have an impact on sales.
"All prices are for design only, i.e. they don’t include any sort of coding (no HTML, no CSS, no Javascript, no PHP, etc.)".
I'm sorry, but a design is only a tiny, tiny fraction of a website. Usually it's the most minor and inconsequential part. I've lost count of how many clients thought their apparently simple designs can built for a toothpick and olive.
Coding the HTML, CSS, javascript, and backend (app + database) can be freaking complex and is easily the most expensive part of a site.
This article is mis-titled, since design is the least important part of a site.