It's been used as long as I remember for high-end custom garments. I've also seen it for a long time related to firearms in the US - but only very specifically when talking about custom, extremely high-end English rifles and shotguns. How high-end? Well, the Wiki page for Boss & Co. cites a quote by King George VI: "A Boss gun, a Boss gun, bloody beautiful, but too bloody expensive!”
Basically, "bespoke" has been used in the US in reference to goods desired by or consumed by the English gentry class.
Recently I've begun seeing it used to describe anything where you'd paying more for ostensibly hand-selected products. The example that comes to mind is "Bespoke Post" (https://www.bespokepost.com/) - which is, ironically, pretty much the opposite of the historical meaning of the word.
It seems like the long-term impact of the "Hipster" culture on the SV world.
https://en.wikipedia.org/wiki/Boss_%26_Co.
Basically, "bespoke" has been used in the US in reference to goods desired by or consumed by the English gentry class.
Recently I've begun seeing it used to describe anything where you'd paying more for ostensibly hand-selected products. The example that comes to mind is "Bespoke Post" (https://www.bespokepost.com/) - which is, ironically, pretty much the opposite of the historical meaning of the word.
It seems like the long-term impact of the "Hipster" culture on the SV world.