Networks:Advertising :: Social Networks: Social Advertising?
If not social advertising, then what? What would social advertising look like (and I dont think 'viral advertising' is the complete answer) Perhaps this will be a fruitful thought prompt.
Users with lots of friends (traffic) can be courted by sponsors automatically, and include the advertiser's widgets on their page.
These sites are potentially a goldmine because of the contextual information available, but for the sake of advertisers, popularity/age/sex are probably all that really matter -- I guess you could throw in location, too -- so it could be effectively automated.
I like this idea. It seems cynical enough to work.
You're popular, you have lots of 'friends' ... you're a star! Go sell some Doritos!
Networks:Advertising :: Social Networks: Social Advertising?
If not social advertising, then what? What would social advertising look like (and I dont think 'viral advertising' is the complete answer) Perhaps this will be a fruitful thought prompt.