I try to avoid Windows (it makes git and compiles slow, just doesn't cut it in the ux department after being spoiled with KDE and Elementary and they double dip by shoving ads in my face even after I've bought the Professional license) but so far I pay.
Just as I'd like others to pay me if/when I release paid software.
That said, especially after Microsoft started double dipping Professional licenses they cannot complain if ordinary users don't see the point any longer.
My primary and only justification for using windows is games (the 30% from the article).
I do real work with Linux.
But again, I've purchased windows hundreds of times, many of those being forced "purchases" due to smoky-back-of-room deals with OEMs. Frankly, MS exhausted all of my goodwill ages ago, and I've yet to see a real change in those underlying tactics.
MS has "sold" a fair bunch of licenses that have gone unused.
I'll keep buying licenses if I use it - and keep telling people that Linux has been usable for ordinary people the last decade, is faster, more exciting and collect less data about you and your family.
PS: MS employees here, your company really had the chance to be the serious choice but after getting ads on Professional licensed machines I just don't believe the marketing anymore.
Just as I'd like others to pay me if/when I release paid software.
That said, especially after Microsoft started double dipping Professional licenses they cannot complain if ordinary users don't see the point any longer.