On mobile ads, trackers and all that crap cost the consumer more than the the ads make.
If mobile phone companies kicked back a fraction of the revenue they get to content creators they'd be better paid than they are now and Verizon would get the love that it has sought in vain. (e.g. who would say a bad word about the phone company?)
Gobal ad spend, which mostly accrues to the wealthiest 1 billion or so, is about $600 billion. Some complex maths tells us that's $600 per person in the industrialised countries (G-20 / OECD, close enough). Global content spend is somewhere around $100 -- 200/year per capita. That's roughly the annual online ad spend.
Bundled into network provisioning, that's about $30--40 per household per month, all-you-can-eat. Information as a public good.
(My preference is for higher rates in more affluent areas, ideally by income.)
My personal model (emerging, there is a manifesto but I am rewriting it as we speak) is to rigorously control costs, focus on quality, stay small.
Think of the old phone company slogan "reach out and touch someone." If I can accomplish that and spend less than I do on food or clothes or my car then I win.
I'd be interested in seeing what you're developing.
The challenge, as I see it is that information is a public good (in the economic sense: nonrivalrous, nonexcludable, zero marginal cost, high fixed costs), and provision at scale requires either a complementary rents service (advertising, patronage, propaganda, fancy professional-services "shingle") or a tax. Busking or its public-broadcasting is another option, though that's highly lossy.
Any truthful publishing also requires a strong self-defence mechanism (protection against lawsuits, coercion, intimidation, protection rackets, etc.), a frequently underappreciated role played by publishers.
Charles Perrow's descriptions of the music industry (recorded and broadcast) circa 1945 -- 1985 is informative here (see his Complex Organizationshttps://www.worldcat.org/title/complex-organizations-a-criti...), notably the roles of publishers vs. front-line and studio musicians.
https://news.ycombinator.com/item?id=26893033
https://news.ycombinator.com/item?id=27803591