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I completely agree with that blog post. We are currently in the process of bootstrapping a web project http://bebbl.com and got some echo from the local media. From all the media coverage we recieved there was only one journalist who was able to write about our project correctly. All other either just copied text from others or were not really able to get the idea right.

I suppose the problem for them, is that they need to produce something really fast and have no time to go deeper into the field.

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