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The biggest driver of behaviour change is increasing the price. Cigarettes are considerably more expensive (even when adjusting for inflation) than they used to be.

https://247wallst.com/special-report/2019/06/19/price-of-a-p...

Other things (bans on ads, bans on smoking in venues, health information) do help, but they're a smaller part of the picture.



True. I did forget this up there.




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