I would say the main question here is if consumers would be mislead into thinking "Natural Seltan" had the same advantages over meat that artificial seltan has. I don't think they would. In fact, I think they would find that label confusing, and just stay away from it.
And let me add that if meat producers find sales under the traditional label have dropped so low they need to adopt that new one, then they would have already lost the war.
And let me add that if meat producers find sales under the traditional label have dropped so low they need to adopt that new one, then they would have already lost the war.