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Europe heroically defends itself against veggie burgers (economist.com)
22 points by lxm on April 9, 2020 | hide | past | favorite | 21 comments



I've been a vegetarian for about six years now. I'm not a great cook; I'm not into experimenting very often.

When I experiment in the kitchen the "veggie X" groups really mess with me. I end up googling for ages to determine which ingredients are and aren't suitable substitutes. Naming a "veggie" product something it is not is a problem for me.

Outside ingredients, I avoid "veggie" ready meals. A rule of thumb for vegetarian food - if they make a big deal about it being the vegetarian version of X, then its terrible.

Do not mistake me, there is plenty of delicious vegetarian food. They just aren't variants of meat-dishes, they are meals of their own.

Apart from vegetable lasagna; thats almost always a winner.


While I too prefer dishes that are not "meat substitutes", I don't think the veggie X are always bad. Sometimes I just want a burger and then one of the newer vegan options is often good enough.

A rule of thumb I've stumbled across is to avoid anything that contains egg or egg white - it's a cheap filler some companies put to call things "veggie" while making no real change in the underlying suffering they create. But for this conversation more significant: these taste always really foul to me.


I am not a vegetarian but I grew up with two sisters who were, meaning i was served fake meat a lot.

I agree it can be quite good! Spicy fake Italian sausages were a favorite I remember. That being said, to the earlier point they're best when they're not trying to exactly replicate meat flavor but just taste good. Spicy italian sausage was good because it didn't try to taste too much like sausage and was just spicy and italian haha.


Hmm? Vegetarian has nothing to do with suffering. Vegan does.


I do have to admit though that some of the vegetarian "cold cuts" (I hope google translate hasn't failed me here), are really, really good!

It's terribly processed stuff, but as far as I remember the taste of meat, it comes quite close.

Not all of them are created equal though, and I can only see myself eating a specific brand, but they are very enjoyable.


Animal meat cold cuts are "terribly processed" too. It's the nature of the product. (Whatever that means. "Terribly processed" is a slur for "cooked". Any recipe you follow is "processing".)


Did the Economist hire a new writer? The style in the article doesn't fit in with the Economist


Yeah, it's dripping with sass and sarcasm. Weird and gross.



I completely agree with the bureaucrats for once.

Make up new names. Give them (pseudo) Greek names, Dilute trademark and genericise whatever it takes, but don’t undermine the meaning of well defined nouns for the sake of marketing on the coattails.


One of the basic features of language is that meanings of words change over time, including a given term retaining is original meaning but adding another one (did you think, for instance that all of the different meanings of the word "scale" were invented at the same time?). That being the case, using traditional meat terms for vegetable products that are similar to meat is perfectly legitimate.

Nobody who buys a veggie burger mistakenly thinks they are made of meat. In fact their knowledge they are not is usually a key reason they buy them


What if things get flipped in 20 years and lots of synthetic meats and other foodstuffs become the norm, would it be nice if the "natural" producers coopt their names and nouns to help sell their goods? for example, let's presume seitan is synthetic, it's well known for not being an animal product. But meat producers want in in their market and market "Natural Seitan"


I would say the main question here is if consumers would be mislead into thinking "Natural Seltan" had the same advantages over meat that artificial seltan has. I don't think they would. In fact, I think they would find that label confusing, and just stay away from it.

And let me add that if meat producers find sales under the traditional label have dropped so low they need to adopt that new one, then they would have already lost the war.


I'd probably find the name Natural Seitan misleading (i.e. mistakenly buy it thinking it was vegan), but calling it "Animal Seitan" would be perfectly acceptable/clear to me .


Not sure seitan is the best example of "synthetic." You can make it at home in less than an hour with nothing but wheat flour and water.


Gatekeeping what can be a burger or not is strange. Are you randomly ordering burgers and expecting a single recipe? What about those with chicken or fish in them, they also don't match the original recipe, which means you have to inform yourself about what's inside a given burger if you want a specific one anyway.

What about Coconut milk? Peanut butter? Do you think we should change their names too?

"Veggie burger" is a pretty well defined term at this point.


My local has a veggie burger. Still has a meat patty. Just happens to have salad on it too.


Let's take the sausage for example.

If you have a clump of meat, it's not a sausage. If it's brought into shape by some kind of "skin", (which nowadays often is artificial "intestine"), then it's a sausage.

So, I'd argue that the word sausage for example describes the form factor, more than the actual content.

I don't think the case is much different in the case of a burger - if it's clearly declared as a veggie burger, one better assume that there's no meat in it.

The distinction between meat and veggie burger is probably even less difficult than the distinction between a veal and a pork burger. You wouldn't want to have to use different names for meat products if they were made from a Kangaroo, or Ostrich, would you?


Who is undermining the meaning? Veggie burgers have been called that for decades. The meaning of burger as a cooked patty between two round pieces of bread is well established (chicken burger, falafel burger, whatever).


Is this really a legislation or just one of many "own initiative" reports by the parliament which are intended to move the Commission to make a proposal but bear no legal value?





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