It's a feeling, so not easily rationalizable... I wonder if it has anything to do with being "Gypped" (), but for me even outside of that connotation, the word evokes negative feeling.
() Interestingly, I too have for the first time looked up the etymology and feel uncomfortable; I think because I've only ever heard it before, and assumed it was spelled differently like "Jipped" or something
https://www.npr.org/sections/codeswitch/2013/12/30/242429836...
I normally complain about terrible open source branding but didn't have a negative reaction to this branding when I saw this post.
Goes to show how important it is to do user research on a broad swath of the population to make sure you have branding that isn't off-putting to a significant subset of people.
Definitely. There is also universal agreement in good branding vs bad branding. I’ve been browsing the top branding blog for over 12 years now: https://www.underconsideration.com/brandnew/