None of these are wrong or unhelpful, but it's telling that not one of them touches on the market's pain points, a notion of what problems customers are budgeting dollars to solve, or even really a notion of what things people will pay for.
True. Some problems are not painful enough for people to take out their wallets and pay to solve.
Yet it is the founder's responsibility to make sure the benefits of their ideas are measurable and outlined in a way that makes people take out their wallet and pay ;)
