I admit it's weird seeing a sudden change to how search results are displayed, but I think the use of favicons help draw your eye to brands you trust so I don't mind it.
If this helps ads mix in with real search results, maybe the ads need to be changed to stand out more? I feel people are focusing on "favicons = bad" instead of "ads looking the same as search results = bad".
If this helps ads mix in with real search results, maybe the ads need to be changed to stand out more? I feel people are focusing on "favicons = bad" instead of "ads looking the same as search results = bad".