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It's absurd to compare loss-making consumer products with a business that's the only shot for Google diversifying beyond ads and that has companies paying hundreds of millions of dollars over decade+ contracts. Urs says enterprises don't care about this aspect of the Google brand. What they do care about is Google's reputation for technical excellence and security.



Windows on the desktop is hardly a profit center for Microsoft, but they have the good sense not to kill their reputation for reliability.




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