I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023.
> said people with knowledge of the matter.
As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw some meeting notes.
> The group’s leaders told staffers that if Google couldn’t reach a certain size with its computing and storage business—two of the most commonly used cloud services—the cloud unit might never become profitable, the person said. To reach such scale, they said, Google would need to be in a top two position in the market.
So it's not about being #1, it's about being profitable.
In other words, this was a conversation about literally every product at an executive level ever.
You set goals, you decide what happens when those goals are met. Furthermore, there is no concrete assertion here that what happens if this deadline is passed. "at risk of losing funding" can literally mean anything from changing FTE allocation to capital expenses to a million other things that get discussed at an executive level.
> A Google spokesperson declined to comment prior to the publication of this story, but after it appeared released the following statement: "Reports of these conversations from 2018 are simply not accurate."
There may be some truth to these accounts--reality is often between the lines--but this is extremely soft on details and actual first person accounts.
The problem Google has with the developer community is largely around the fact that Google has a long history of pulling the rug out from our feet. There have been 3 stories on HN in the past couple weeks alone about Google products which have either been dropped or changed significantly such that they are no longer viable for developers to use.
Google has lost a lot of trust in the community and if Google management wants to avoid this kind of reaction, they need to build a reputation for stability. Years of dropping products people rely has eroded much of the good will people used to have for Google.
Amazon doesn't drop products.
Microsoft has spent decades building a reputation for having a long term reliable product road-map.
Google is fickle and doesn't seem to care when they screw people over by changing terms underneath us. As the old saying goes—fool me once, shame on you; fool me twice, shame on me.
Google’s problem remains its reputation for turning things off.
Google is currently building a massive $500 million datacenter outside of Reno as we speak, and has 10+ billion invested in their datacenter cloud offering buildout this year alone.
GCP and the entire physical infrastructure isn't going to get "turned off" if it isn't #1 in the market in 3 years, that's just silly.
They may have different revenue models, but there is little difference when it comes down to management killing services which aren't profitable.
If there is a difference, it is that Reader could be maintained at little cost, while GCE (when it gets the axe) could potentially be costing google hundreds of millions per year to keep running.
There have been plenty of other cases where google has burned bridges with the technical crowd which they should have embraced as champions for selling services. Killing off XMPP support was another prime one for me, and absolutely affected paid enterprise customers as well.
As a developer or a company, why should I trust Google as a platform?
You simply cannot trust Google to do right by me, the user. That's it.
Aside from their bad reputation for killing products, they also have a bad reputation for providing next to zero human support services for their products - even if you do pay for them.
It’s somewhere in between and if Google started launching a bunch of new DB and other infrastructure products I’d be worried about adopting them individually - not worried that the entire data centres and business divisions getting shut down. Because Google will probably move on to another product without thought of the last one.
But for companies picking a cloud platform tomorrow, that’s a fate as good as death! AWS and Azure won’t slow down development and new features, so a couple years after GCP stops being a priority, it’ll start also being a bad deal, and a couple years after that it’ll be a straight-up strategic liability. THAT is why anything other than full-throated support from Google leadership for indefinite GCP investment will lose them business.
Google is just too big as a company, and if they replaced every human in it with drones no one would know the difference. There is no human face or point of contact or any accountability and it’s becoming a problem.
The woman was still snarky to her and unhelpful but still a real human was available.
A lot of this has to do with our own perceptions and trust. Purchasing decisions are never fully rational or information complete.
In any case, its a free market, but buying from vendors who I can talk to if something happens, has way more value to me than a ‘free’ product.
Nothing has a guaranteed future.
> AWS and Azure won’t slow down development
As long as it's paying off, they won't, and AWS maybe for longer even if it isn't. But Microsoft is no stranger to making investments in offerings and letting them stagnate or outright killing them if they don't pay off.
Just have a look at "API" and also "Services"...
To be perfectly honest, i would rather go with a company that provides cloud as one of their main products rather than a company that has it as one of their many products.
Money talks. Culture talks louder.
These are big numbers to us, but it's about 1/4 of their quarterly revenue--i.e. they bring in 16 times that number every year.
Don't think they wouldn't sell it to Amazon or Microsoft in a heartbeat if they decided to exit the cloud business.
All the cloud offerings are massively more expensive than owning/leasing unless you have large dynamic scaling requirements. There will be middleware in the future to allow cloud agile / hybrid operation, so maybe cloud compute will become more commodity, as opposed to the current Rolls Royce pricing. At that point will Google be interested? Depends how much marginal cost is involved compared to running data centers just for themselves.
Personally, I don't think Google will yank the cord on this entirely, but they may just stop piling resources into it and/ or significantly increase prices to ratchet up profits. They don't have to drop the whole cloud to really screw up a developers life, just screwing with one API I rely on can kill a product and they've already done exactly that.
The problem is with Google you just don't know what's going to happen. Microsoft and Amazon are both known and neither plays games with their products.
If you wanted to make a comparison, you should compare Google Reader to Traffic Director or DialogFlow
I'd put it this way: Google has a reputation for turning things off, but its _problem_ is an inability to stop doing that, to commit to its users/customers. In other contexts this could be written in terms of addiction.
If I were Sergey and Larry, this would be the thing I'd be retiring over, and I'm not sure Suchar can change it.
From everything we have seen of Google's culture, working on new projects is exciting and is absolutely the way to get promoted.
Doing maintenance work, especially on products that aren't wildly successful gets you no attention, no staff, no funding, and probably more than a little tongue waging.
The CEO cant just change all that with directives, even if they do something extreme like a "No Depreciations" policy, products are liable to be depreciated in all but name (Joe the intern takes care of it every 5th Tuesday, technically not depreciated) by sheer corporate momentum alone, nobody wants to be stuck with a dead fish, even if its now illegal to openly comment on how much it stinks.
It would require change at every level of Google to place value into fixing/improving existing projects, rather than all the glory going to greenfield development.
Considering the kind of "kingmaker" culture Google's mentality breeds, ie what gets me ahead is gathering resources to focus on my project, changing things to a setup where contributing to other peoples silos is welcome and common is going to be an extremely difficult prospect because virtually all the people with power inside Google got that way by carefully tending their fiefdom, they aren't just going to throw that all a way, no matter what any executive says.
You can say that, but when it's a response to the fact that Microsoft did that EXACT THING on the the scale in which they did it your statement doesn't hold any water. Go back in time and walk onto the Microsoft campus in Seattle and tell anyone that will listen in say 1995, 1999, 2001, 2007, or 2012 that Windows licensing is a dead end and see if you don't get lumped in with the loonies talking about the end of the world.
To say that Google can't do it is more an indictment of Google's leadership as opposed to the enormity of the task. To thinking a company with a 934 billion dollar market cap (Alphabet) can't figure out how to do enterprise software support if it wanted to, what a joke.
“All teams will henceforth expose their data and functionality through service interfaces.
Teams must communicate with each other through these interfaces.
There will be no other form of interprocess communication allowed: no direct linking, no direct reads of another team's data store, no shared-memory model, no back-doors whatsoever. The only communication allowed is via service interface calls over the network.
It doesn't matter what technology they use. HTTP, Corba, Pubsub, custom protocols -- doesn't matter. Bezos doesn't care.
All service interfaces, without exception, must be designed from the ground up to be externalizable. That is to say, the team must plan and design to be able to expose the interface to developers in the outside world. No exceptions.
Anyone who doesn't do this will be fired.
Thank you; have a nice day!”
Windows and Office licenses are still the main driver for Microsoft, just with accounting tricks and office 360 made into cloud revenues. This is an investor story to jack up the stocks. They are no better than google when it comes to platform lock-in. On top of it having used Azure services, I can say without a doubt its inferior to Amazon and Google cloud experience.
Microsoft didn't transform it's just that enterprises who hold up upgrading Windows and Office did so after windows 7 debacle to Windows 10. This is just cyclical uptick, not really transformation, its just lucky Nadella. The only good thing Nadella did is, didn't take any disastrous decision to thwart the uptick by embracing Linux and trying open source, by understanding that if it's not done Microsoft will go the IBM path to irrelevance.
In the process Microsoft having an old relationship with enterprises helped them to move some workloads to Azure even though it is an inferior service, by supporting Linux and showing commitment to it for financial gain not out of goodwill towards open source.
Still today Microsoft relevance on mobile is due to its office products, otherwise it is as good as irrelevant on mobile application and development front. It's alive on mobile just due to proprietary platform lock-in to .NET. Now made it open source to try to increase the share as it's not as useful given the rise of nodejs, Python, rust and other platforms.
Microsoft is the largest single contributor to Linux development. They have a large hand in Kubernetes. .NET is open source and runs on Linux/Mac natively. They have released and are maintaining the most popular lite IDE/editor of the decade simultaneously for Linux/Mac/Windows, and it was open source from the start. MSVC has a Clang frontend.
That they are not relevant on mobile seems a non-sequitur. The discussion was on whether the Microsoft Windows-first culture has changed, and it clearly has. They have clearly embraced open-source as a good strategy for them, and are making massive investments in it.
I would also note that Azure, while having all sorts of unexpected limitations, is at least much more transparent about pricing than AWS. The Azure UI almost always includes pricing information on the resources you are creating, which AWS carefully segregates away.
The major revenue stream for Microsoft is still old long term licensing deal for office combined with windows and than related server technologies to support office applications.
The model changed from licensing+upgrade fee to new subscription fees. This can be office 360 subscriptions which get you office products and windows or volume license subscriptions. Depending on the type of subscriptions these are classified as cloud or windows and office revenue. Azure come into picture as those companies having volume licenses have applications in legacy .NET which they move to Azure.
Microsoft is supporting Linux today because they lost the battle of technical superiority and most of the azure workloads for supporting internal business apps run on Linux. They ported .NET to Linux just to have those old accounts do not move out of azure and Microsoft proprietary eco-system easily and move them to subscription with long term contracts.
Majority of the revenue effect you see is just because Microsoft abandoned product updates for old versions and forced customers to move to windows 10 and above by making old one economically very expensive. So Nadella was lucky because he got the benefit of the cyclical revenue increase due to enterprise upgrades which companies didn’t do for many years.
Obviously adoption of Linux as primary driver for Azure kept those old customers from moving out of Azure to Amazon or google, even though technically azure quality and services were inferior. A company will not move to amazon or google unless there is significant exponential gains. If the old vendor can still support and give something which is not bad but not the best, customer will still stay on and here Nadella was good not to bash Linux like Balmer.
Also .Net is synonymous with microsoft so there is no reason to trust AWS, it's not their priority, they are a Perl and Java shop in general.
AWS a Perl shop?
All of AWS services treat C# .Net Core as a first class citizen.
- CodeBuild has prebuilt C# .Net Core images for building apps. For licensing reasons they don’t have prebuilt Windows/Framework containers but their instructions are so clear that I was able to build one before I knew anything about Docker
- Lambda has native support for .Net Core 2.x and the C# SDK for AWS has a template to build a custom runtime for C# 3.x
- Speaking of which, the AWS SDK and plug-in for C#/Visual Studio and the corresponding Nuget packages are excellent and fully featured.
- The CloudFormation Developer Kit supports C#
- There are CodeStar and ElasticBeanstalk getting started templates for .Net Framework and .Net Core
What are they missing?
Regarding support for .NET whatever AWS does microsoft will always be way ahead of them. Microsoft is not elastic.co that AWS leech on and put the original guys on the side and don't contribute back. AWS is really like a leech on open source now trying to leech on Kubernetes.
They can do this with small open source project, not with the projects supported by google or Microsoft. Like when it comes to Kubernetes AWS is playing catch with Google. So AWS Fargate and other services are still inferior to Google managed K8s. Indeed microsoft at present is ahead of AWS in managed kubernetes services. Its just the initial head-start and developers who are familiar with AWS proprietary API's find it hard to believe that in such a short time the skills they learned is no longer cutting edge and google or microsoft proprietary API's overtaken them in performance and ease of use.
All of these things are widely believed myths that have little to no basis in reality.
It certainly was not designed as some kind of Perl hosting environment.
It didn't even host Amazon.com at all until many years after the fact.
Can you give one concrete example of where MS has a feature for .Net that AWS doesn’t have?
The only one that I can think of is that their lambda equivalent works with .Net Framework.
Amazon doesn’t care about EKS, it’s just a check box option to say they have it. Elastic Container Service is far more integrated with AWS.
Have you actually used AWS? Care to enumerate how it’s “inferior”?
I have yet to see any good open source project by AWS team in the wild like Kubernetes, Linux Kernel Namespaces and Cgroups, Map Reduce from Google or .NET from Microsoft. So far what I have seen is that AWS just leech on other open source like PostgreSQL to build Aurora and RDS service without really contributing back to PostgreSQL, because postgreSQL comes with BSD license AWS can just leech on it. Same for elastic search and many other open source they leech on. I am still waiting if they are really just leechers or giving back to the open source community. Like Amazon Redshift is based on an older version of PostgreSQL 8.0.2, and Redshift has made changes to that version , but nothing is made open source because BSD license do not require it. This is just one big example but there are many. For open source community and contributions I feel Google and Microsoft are much better than Amazon and AWS by miles. It's just that due to early start AWS is reaping benefits by leeching on open source.
How does open source help an end user who is deciding which cloud provider to use?
AWS does not develop .NET SDK, as I mentioned in my earlier post there is no contribution of AWS in development of .NET, so they just provide infrastructure support of what ever Microsoft and the open source community releases.
In general microsoft acts as a steward to develop .NET and related infrastructure on Azure, then AWS copy and launch it as .NET infrastructure as service. They play catch up with Microsoft in this area.
I will stand corrected if you can show me that AWS (i.e. Amazon) has active open source .NET framework core developers in their internal team developing and enhancing .NET SDK or CLR open source versions.
They do the same with AI and ML Services. It is built using TensorFlow, sci-kit learn, pytorch, CNTK and various python and C++ open source libraries. Again I have yet to see example of AWS (i.e. Amazon hiring core developers of these libraries and release open source versions). They don't develop these libraries just leech on it to create it's own API's. I have yet to see any framework from AWS like TensorFlow, Keras, Pytorch and CNTK.
There is nothing to copy as far as .Net. Microsoft releases a new version of .Net, all AWS has to do is make sure that its SDK’s support it. But there usually aren’t any breaking changes.
As far as the other services that I could see needing to support, the only ones that I can think of is CodeBuild and lambda. For those two, you can create custom Docker images and runtimes respectively.
And the other question, are you a .Net developer?
I'm one of those persons who upsold friends, families and at least one boss on to use Linux.
I'm not a business analyst but I can say that Microsoft has transformed. I still prefer Linux as does a number of fellow sysadmins and developers, but Microsoft has changed to the point where they are not a problem to us anymore. Azure portal works equally well from Firefox on Linux as from Internet Explorer or Edge on Windows.
> as it runs as the main workload on Azure instead of windows. This is just done for survival, otherwise Microsoft would have gone to irrelevance.
The best reason for transformation in fact: because the subject realizes it is in their own best interest to change and it improves their situation.
> Windows and Office licenses are still the main driver for Microsoft, just with accounting tricks and office 360 made into cloud revenues.
I don't know.
> This is an investor story to jack up the stocks. They are no better than google when it comes to platform lock-in. On top of it having used Azure services, I can say without a doubt its inferior to Amazon and Google cloud experience.
I've used Amazon (two years, narrow experience) and Google Cloud (two years, broader but possibly shallower experience, certified) and now Azure lately.
So far, inferior is not the word I would use. I'd possibly stick with different or something neutral.
.Net Core is open source and available for Macs and Linux. It’s almost 5 years old now.
I doubt Google will learn anything until most people stop thinking a Google job is the best of all outcomes.
I mean, shit, I work at a place where many of my favorite people have moved on to other things, few have been replaced, and yet we're only just having sincere conversations about how to fix our culture problems. That had to wait for one of the ringleaders to quit.
So far as I can tell from my minuscule keyhole, Sergey and Larry are the ringleaders. They'll never quit, and it'll take hitting rock bottom for them to have a change of heart. Not unlike Microsoft, after their stock began to tank.
Apple - look at Apple’s revenue and profit mix over the past 10-15 years its apparent that they were able to change. Of course the change after Jobs came on is well known.
Microsoft - was “Windows first” during the Balmer era.
Facebook - was in danger of being made irrelevant after mobile. They were making a lot on games hosted on their platform.
Amazon: AWS and their move toward services even internally.
Netflix: went from shipping DVDs and had to become a tech company in the era of streaming.
And then there is Google....
But there still seems to be a fight going on in the cockpit.
Honestly, and I'm more of a Google side-eyer than a hater, but I'm not sure they're capable of this, it's just not in their DNA. I've been saying "Google is bad at product" for a long time, like a "high PR" long time, and this mindset has been greeted with continual killoffs and usability stumbles (current Android is kind of a mess UI-wise, e.g.).
I simply don't think they're capable of putting a division together that could be relied upon. Heck, Alphabet might simply kill that off after a few years!
... where one of the few ways of rectifying the situation is to get a top posting on HN in the hope that a Googler will see your plea for help.
I mean, that's probably mainly related to Android dev but I've seen plenty of stories to support that feeling:
E.g. (just a random example) https://news.ycombinator.com/item?id=17431609
My perception might be misguided / influenced by being in a perception bubble, however that is my reality and AWS or AZURE just seems a whole lot safer. So, why should I as a developer invest any time in GC? I did attend a Google dev day re machine learning++ in Melbourne a couple of years ago, and the products seem nice and all, but the competition isn't exactly lagging behind.
My recommendation would be to really address this issue of human support and trust.
Developers these days say "Chuck it in S3" or "Run it on EC2". I feel they have a strong advantage because they've kind of come to own the language of the cloud.
After many years of working with AWS almost exclusively, I recently started a new $DAYJOB where our primary public cloud provider is Azure. A couple of days ago I was chatting with a co-worker about something, and he literally says "I think we should just chuck it in S3 and call it good" (paraphrased slightly, due to my imperfect memory).
It struck me as odd for a few seconds, and then I realized that exactly what you are talking about has taken place. S3 is so dominant that it's become the default label for object storage in the cloud.
Still... I think the bigger problem isn't whether or not Google plans topull the plug or not, but that it has a reputation of pulling plugs to such an extent that people factor that into a decision of using their services.
When it's something as big a choice as a cloud provider that can cast a long shadow over their offerings.
Try using apache-libcloud to make your deployment and programs cloud agnostic. Also try using smaller alternatives like hetzner or scaleway.
Once you go down this cloud rabbit hole you will be hold hostage to whims of these providers, where they can shutdown any service at their will or ask to pay an arm and leg. Also try to have non USA cloud providers as another backup option in the long run.
I’m by no means a AWA or Azure fanboy, I’m on the team that hopes we get a solid European alternative, but until we do both Amazon and Microsoft are leagues ahead of Google.
Contrast this with AWS. They have expert engineers, pre- and post- sales, helping you find good ways to solve your problem. I could ring a senior guy on his cell right now if needed. The only problem with AWS is cost and complexity, it's the fast path to developing a $20k/day cocaine habit. But the AWS dealer will definitely come to your house to deliver at 11pm.
(It is a bit of a change from 10 years ago though, when everything had to be paid by credit card. Gave the accountants a heart attack. Gave me an ulcer from thinking about everything halting because the fraud control might reject the bill without warning...)
Azure definitely isn't in that league, still want to sell to the whole enterprise, getting promo stuff requires them to sign off at five levels, lawyers are involved in everything. In short, their dev relations are shite.
* Access to their developers for core services
* Discounts available
* Quality of support
* Access Controls / Audit / Budgeting
* Dev Tools around Infra
* Future Roadmap
Not one of us ever would have chosen the shutdown of Plus/Reader/Wave as a factor. As a startup we hard pivoted in order to succeed. No surprise that members of the population of products have to die for the population itself to survive.
And the group making these decisions are a bunch of Unixheads who were some of the first members on The Old Reader. We made a few hundred million bet that GCP will be around and capable for the next five years (and probably for the five after). I am confident this will play out in our favour. I'd put money down except for the fact that I already did effectively by recommending the deal.
I'm not actually worried much about the multi million dollar companies using Google Products because then they start actually caring about you. When I worked at a place that made them significant ad money, I got splendid sub hour support. But Google is among the most disrespectful companies towards smaller actors while still trying to get as much money out of them as possible I have ever interacted with. E.g. Just recently it took us 3 weeks, 5 chat support sessions and 2 interventions from their supposed expert team to get an inappropriate "customer photo" shot 4'000 km away from maps/search removed. Or the whole Youtube ContentID disaster, or getting forced into G+ just for them to close it, etc etc.
Don't think anyone really cares about 1-2 products being closed that they were using, it's just a lot a things that add up and changed the perception of the company quite a bit over the years.
Of course, personally I chose AWS over Google Cloud well before that, because Google Cloud's authentication is so complicated and their examples so indecipherable.
Do you mean you’re confident this choice will be a decisive competitive advantage vs. having gone with AWS or Azure?
Or simply confident they won’t be gone before you have options?
Perhaps someone who's made the decision on that can share.
1E8 = 1 * 10^8 = 100,000,000 (xEy = x * 10^y).
0: Maybe I'll say "on the order of a hundred million" next time.
I think they might have.
I used it about a year or two ago and remembered the UI as horrible. I then had to use it a few weeks ago and didn't have the same negative reaction I had the first time I used it.
Google could potentially win by being the least bad not the best.
I am _extremely_ dubious you'd ever even get a person on the phone to talk to at Google if your CI/CD pipeline or platform automation had a bug that resulted in thousands of dollars of charges racking up over a weekend. I know people who've done that on AWS and had the entire bill waived, and then had AWS technical people call and help them debug and fix the broken (non Amazon) systems.
I'm not sure there's a company on the planet with a worse reputation amongst devs for "customer service" than Google. Pretty sure they're not going to be winning any developer mindshare on _that_.
If your 5-6 figure ad buying team get a say in which platform you deploy on, maybe _their_ experience with Google's legendary "customer support" is different. Buy the only known avenue for developers to get problems with Google accounts looked into by a human being is pretty much to make as much noise on Twitter/HackerNews as you can and hope some random Googler steps in to help...
I've used GCP at 2 different places. One with a 10k/month spend and another with closer to 200k/month and received the same level of service. In both instances I've had direct access to engineers to get shit fixed when needed, phone/email/gchat.
We're running production systems making a significant amount of of our revenue, and when, not if, shit hits the fan we need someone with intimate knowledge of the internals to give us undivided attention until it's resolved.
Sometimes it's because we fucked up, sometimes it's the perfect storm of internals working unexpected - all of the time our systems are not working and our customers depend on them for their daily work.
Google letting the Google Maps API rot on the vine even as they raise their rates for developers and exactly zero support for effected users is a perfect example of how they are pulling the rug out.
Also, as has been mentioned, if your option is tolerating seriously crappy support or having a service pulled entirely, most people would take the crappy support.
That said, do you have any anecdotes about Google Cloud's customer service? Customer service from Google for app developers is non-existent.
It was an unpleasant process, and then we dropped them anyway (but not because they suck at billing).
I believe all these large cloud companies be it amazon, google or Microsoft deploy army of PR people and campaigns to downvote or try to remove comments which are critical. Especially I have seen this on HN, earlier when I commented on Amazon. Now can see here when it’s critical of google.
No brand or PR team that I've ever been near has the capacity to monitor and then manually downvote this kind of thing, even on major sites, let alone a niche news site like HN. Who has the budget for this?
Astroturfing and reputation management are a thing. Also, big companies have a large number of employees some of who hang out here and will simply take offense by association, which could be more than enough to explain the effect even if the company itself has nothing to do with it.
HN is no longer niche.
> Who has the budget for this?
Apple, Google, Microsoft, Amazon, Facebook, Twitter and whole pile more if they wanted to it would be a round off error on their budget but besides one of those I don't think there was ever hard evidence that this happens.
Reputation management is becoming more and more important to brands.
Every enterprise, basically.
You subscribe to social media monitoring as a service, they monitor the fire hose and flip on the bat signal as needed.
It’s dirt cheap, relative to not knowing what’s said about you.
You might have heard of them? Fourth biggest company (by market cap) on the planet? They have budget to do all this shit: https://en.wikipedia.org/wiki/X_(company)
Pretty sure they wouldn't even notice the costs of downvoting every single negative comment about them on every single website they're already crawling and mining for keywords and sentiment...
Just curious - how do you "see" this? What exactly are you seeing?
I am not really sure if you have some magical HN karma level to see any special activity here. If so, I would be curious what that is.
The claim of a covert army of astrotufers / reputation management firms was silly when it was made back in the day on Slashdot and it's still silly today. If nothing else, it would never pay well enough for people to keep such a juicy secret.
Effective immediately and without warning, YoutubeTV will not have a dedicated channel for Seattle Sounders games (the whole reason I got YoutubeTV was because they were advertising they would do that) and all the previous Sounders games you’ve recorded are now gone effectively immediately (even though, once again, they sold me on their “infinite DVR capacity” that lasts for two years).
Great customer service :-/
There are a lot of things that AWS produces which never receive adequate polish or timely updates. I’ve been in betas for more than a few new offerings and was stunned at how incomplete and buggy these offerings were. More than a year later, they remain in a half usable state.
Google dumps things it’s not committed to making great. AWS maintains numerous things which are half usable, poorly documented, and incomplete. It all depends on the context, but in some ways I prefer drops to half-assed products.
This is merely a symptom of the real problem Google has: a contempt for humans that aren't Googlers. Everything about Google - as a company and their products - speaks of an institutional contempt for the normies outside their walls: everything from the interview process through the complete inability to respond to criticism with anything other than a "you're holding it wrong".
Google's high-handed behaviour around "oh your account got locked, fuck you", or "we shuttered this thing that people depended on, fuck you" is a product of that contempt. You're a Googler or you're shit.
Been using AWS for 8+ years since their first inception of S3, then 6 years of GCP. This year I had first hand experience with Azure. I just happen to think GCP has the most cutting edge cloud native technologies and services (GKE is much better than EKS or AKS, IMO; BigQuery is awesome). But AWS has a first mover's advantage and MSFT has the dominant enterprise customer base so pushing additional add-on sales is much easier. Those are GCP are up against.
Perhaps the market is big enough to accommodate top 3 players to be profitable. And GCP needs to do a better job in support their product & services not discontinuing them abruptly.
If your product or project is big enough to require the scaling and capacity that GCP offers then you’re also probably big enough to be risk-averse about predicating your product’s viability on a platform you don’t control. The way I see AWS and Azure’s success: they replaced server colocation, dedicated server rentals and shared hosting for application hosting because they eliminated the costs and burden of systems administration and hardware maintenance. If you’re a company that did move to AWS/Azure - provided you stuck to their commodity offerings (App Service, EC2, RDS, Azure SQL, etc) you can move back to your own hardware just fine. For other things like S3/Azure Storage which are hard to move in-house, at least it’s easy to separate that from the rest of your application.
But what does GCP have that is cool - but without associated costs of what is essentially vendor lock-in? Without a solid contract/guarantee from Google that some binary I wrote that uses a GCP-exclusive service _will_ be supported for a minimum of 2-5 years it’s hard for me to justify risking it.
Their 'serverless' batch/stream processing works this way as well, with Apache Beam you can deploy effortlessly to GCP for large compute jobs (i've spun up hundreds of nodes in minutes), and also run it against on prem spark clusters with zero code changes.
So Google realizes being late to the game means they have to offer something more, and what they're offering is a lack of vendor lock in.
And it wouldn't matter of there wasn't even an ounce of truth there, Google's reputation on future roadmap, communication, marketing and product dropping has always been on the negative.
Google needs to work hard to earn customer's trust. That is the basic fundamental of doing business. Microsoft is still working their asses off because of what they have done during IE era.
This. A thousand times this!
Once hero of the 2000's, Google is turning into the villain; meanwhile Microsoft has embarked on their redemption storyline.
Microsoft is a fantastic developer-centric company that has made their platform attractive to even Linux users. Google shuts down all the things you use, prices small shops out of freaking Google Maps, won't pick up the phone, ...
Google should hire Satya Nadella.
Doesn't Google understand that we should love them? That we should think they're a cool company? They've strayed so far from that. They might as well be Oracle.
I believe google cloud platform might be slowly turning to be similar to oracle, if things do not change to care more for users. As many people noticed google like oracle started changing their products in such a way as to have lock-in like oracle.
So it’s just a matter of time when they start behaving like the old Oracle to use the lock-in to ask for price hikes.
Kinda make me consider the comparison with the changes to Map API pricing earlier this year. Exactly the sort of sales weasel and lawyer driven revenue booster you'd expect to have come directly out of Ellison's office...
Google used search for additional revenue by first make advertisement appear as legitimate search results by using a non prominent and small font text “Ad” in front of ads. But these are on top of search result. So asking users and company to pay to be on top of search results.
Launching new service and then offering free to attract developers and users and if it failed to generate revenue shut them down. 
As google is faltering on revenue in cloud, they started using security as pretext to scare the users of gsuite  and take away the functionality and force them to toe the google line and soon there will be change in charges and conditions.
Also shut down of gcp is a legitimate concern, google doesn’t care about users, they offer free to gain traction and if can not generate revenue shut down the service without regard for users.
> Microsoft’s Office365 will make a similar change in October 2020.
So read of that what you can.
And I don't even want to comment on killedbygoogle.com. I don't see many Google Cloud or paid products there. And there was a similar Microsoft site posted here couple of weeks ago.
I would have hoped in yester years that instead of Amazon api for cloud, companies would have adopted an open source standard, or just use API from openstack and extend them.
But that didn’t happen now cloud API are new windows kind of platform lock-in of old Microsoft. Personally I use apache-libcloud  to make my service as cloud agnostic as possible.
Also try to use a non USA company as backup mostly in Europe given strong privacy laws unlike US firms.
>As google is faltering on revenue in cloud
Source? They don't break this out in earnings so I assume you're just reading tea leaves here?
I still say cloud is their best bet besides ads. They absolutely do have to diversify. Once regulation hits it‘s gonna be tough. So cloud needs to be profitable when ads aren‘t growing 20% yoy anymore.
No, but it also doesn't say they're in for the long haul in case they don't end up on top and with Google's well documented and long history of killing products you really can't fault people for wondering if it is wise to build on top of GCP no matter what the advantages.
How long will this tired meme continue to have legs for? Sheesh. Google is not going to shutter GCP right after spending billions of dollars on datacenters and fiber cables. The fact that HN is even entertaining the concept is embarrassing and speaks volumes about fall in the quality of discussion.
For potential users, why should we take the risk when there are other competitors that don't have this problem?
If they did that, I'd trust them. If they breached my trust, I'd get a cool $10M. They wouldn't shutdown the service because of the extreme financial disincentive to do so.
Providing credible hostages is a good way to build trust. Such a promise would be fairly credible if drafted properly.
Risking losing funding if they don't surpass AWS or Azure is a scary thought. It's a shame because GCP is very good from what I've read.
Since it seems the majority of support and service at Google Cloud is made up of TVCs, with 2 year 'life spans', it seems Google is just hedging their bet, no need to bring people on permanently if you're going to downsize in 2-3 years. In fact, is it entirely coincidental that the goal is to be #1 in roughly the same timeframe as the TVCs are allowed to work? Seems like the same sort of lack of commitment to GCP that Google place in their workers.
Perception matters. When you see the lack of trust Google has vs Amazon and Microsoft, you know you have a problem — both companies have track records of less than trustworthy actions.
Infrastructure should be built on rock, not sand. Google has sold too much sand.
Businesses need to focus on their next battle not finding a replacement API, web toolkit or cloud.
Stop, do you mean that despite cutting the corners with technical support and having a weaker offering than the competition, GCP is not freakin' profitable?
No customer is going to sink risk into a statement like that. Everyone wants to know that the investment increases and only increases.
E.g. if stuff like AlphaGo, Youtube, or the Search Engine used tons of cloud computing resources you should not count it as no profit made (actually loss because of power consumption, server housing, networking, ...), regardless if those cloud resources were anyways unused. Then it's up to your colleagues then to make the profit.
This is what has always terrified me about GCP. The business mode wasn’t there so I haven’t done anything serious since they killed/overhauled app engine years ago (aws seems to always make stuff better and I think Microsoft has bet the whole company on azure).
Comparatively speaking they are incompetent both Technically and Manageability, compared to Amazon and Azure, or to better phase it compared to Jeff Bezos and Satya Nadella.
It remains to be seen now Google CEO Sundar Pichai, now also Alphabet CEO will change. ( I could never understand how Google Cloud also had a CEO )
- Android (and Google Play)
- Google Home
- YouTube (+Premium)
Android, Gmail, and Maps make money from ads, not from charging users directly. That makes them the same business as search.
Hardware businesses like Home and Chromecast usually aren't profitable, and Google (like Amazon) is likely using them to keep people in their ecosystem.
That leaves Drive, which might have some good margins, but they give it away for free to many users...
Gmail makes money from business users and I would go as so far to say that if it doesn't make more money that Drive now it will make more money in 10 years from people who have lived their entire lives inside of a gmail account using it for business.
Anecdotally it's pretty popular with folks I know in Columbus, OH - admittedly they tend to be on the tech savvy side.
Nope. Engineers know this product is dead. There's no way they'll risk their time and money on something Google doesn't believe in. We've been bitten time and time again, and adopting GCP is about the riskiest move you can make: hitching your entire project to a dying technology platform.
Since no one will be willing to make this gamble, GCP's growth rate will flatline. Exactly the condition Google said would cause them to shutter it. Self-fulfilling prophecy. Their platform just died today.
It's sad, because Spanner is actually really cool tech.
I bet Google engineers and PMs on GCP are reading this right now and already thinking about their future within the company.
In the future, we'll probably be able to look back at today as a major shift in strategy for Google.
Totally gonna believe them
Google is a trillion-dollar company and GCP has the potential to be bigger than their ads platform. It's not going anywhere.
From the article:
> The group even talked about—and eventually dismissed—the idea of leaving the market entirely
That's good enough reason for anyone to get off GCP.
I don't know how else to explain this. AWS and Azure are massive profit centers and GCP is slowly catching up. Cloud computing, machine learning, big data, IoT, and more have trillions in potential market cap.
It's completely nonsensical to consider that a company this big with this much investment already will exit that opportunity.
Most big corporations will exit any market, no matter how big if that market does not turn a profit.
Microsoft has one hell of an enterprise sales and marketing machine though, probably the best in the world, so I’d assume they are doing quite well, even if they are mostly reinvesting it.
It's common for businesses to work out several scenarios and estimate their outcomes. Then you look at the investment outcomes of those scenarios.
So quite plausibly there might have been these scenarios:
1. Invest More + High Growth
2. Invest More + Low Growth
3. Maintain Investment + High Growth
4. Maintain Investment + Low Growth
You pretty much always want to canvass the option to quit a business. You need it to keep your other estimates honest. Anything else is not only giving into sunk cost fallacy, it's flat out denying its existence.
So rejecting "Divest" doesn't mean it was ever a serious contender. It may be there mostly in the interests of completeness.
But Google doing it seems totally believable.
See the problem?
GCP started 11 years ago, 2008, with App Engine.
No, AWS and Amazon leaders did not even remotely discuss that possibility 2 years ago...
The entire discussion in the memo seems to be more about how much they want to compete at the level of AWS rather than being in cloud computing at all.
Based on the developments and investment so far, it’s clear GCP wants to be a serious contender.
I expect Amazon plans have included scenarios such as "quit machine learning" and "don't invest in on-premise units".
> That's good enough reason for anyone to get off GCP.
I fail to see how this is even a reason to get off GCP, yet a good one.
You seem to be reading this as if the CEO just announced that they're not sure about GCP anymore.
> The billions in investment and growth of the platform are the exact opposite signal.
At Google's level I would not expect less than billions in investment, the growth of the platform is for now still substantially lagging behind the competition as far as I know, the bulk of the companies I look at are solidly in the AWS camp or in some cases running on Azure, Google is still the exception but getting more common over time. I look at about 50 companies / year so that's a relatively small sample but they are typically well funded start-ups or later stage established companies.
> You seem to be reading this as if the CEO just announced that they're not sure about GCP anymore.
No, that's not how I'm reading it.
If you're in competition with the likes of Amazon and Microsoft and you intend to go after the same customer profiles then you would do well to ensure that your messaging is what those customers expect and that every outward signal you give is that you're in it for the long haul, with a much longer horizon than the companies that are going to be your customers can oversee so that the trust becomes implicit.
That way if some internal document gets released it doesn't look as though you are still undecided.
Anyway, no need to take my word for this, let's just see how it plays out in the longer term.
Google obviously has a firm grip on what they’re willing to call unacceptable losses for an investment, but they need to realise that there is reputation damage every time they axe one of these projects that they don’t seem to be accounting for at all in their decision-making.
A few months ago, someone I know who is close to the issue mentioned something along these exact lines to me. I shortly moved all of my GCP projects to a self-hosted server. Glad I did it.
I hope Google's C-suite is treating this article as the PR equivalent of a Sev-1 servers-on-fire emergency, because it is. If they don't come out swinging today and announcing that they're all-in on GCP for the long haul, it's toast. It may be toast even if they do.
Now I don't think they are using consumer hardware, and there are other costs as well, but it seems realistic that they are making money off of it.
Google can utilize dark GPU hardware for numerous tasks. For example, YouTube video transcoding, ML, and Cloud batch processing.
Games, like websites, seem to expand to fit the available space. Today's smartphones would beat a ten year old mega-powered gaming PC.
(Incidentally, and you lose the game if you cancel your Stadia subscription.)
That is a factually incorrect statement. You lose access to any games you claimed for free as a benefit of your Stadia Pro membership if you cancel your membership; you regain access to those games if you renew, but you will not gain access to games that were offered for free during any interval where you were not a subscriber.
You retain access to any game you paid for, _even_ if you paid a discounted rate as a result of being a Stadia Pro member, even if your subscription is canceled.
Oh, so if I cancel my Stadia subscription I can still play the games?
As far as I can tell from  the situation is:
* Per-game purchase price.
* There's a free 1080p streaming tier.
* There's a $10/mo 4k streaming tier, which also includes discounts on games and some free games.
* However, you won't be able to convert your Stadia-purchased games into local games or Steam codes.
* And of course you won't be able to close your Stadia/Google account and still keep your games.
What. The. Fuck.
First, they took our physical games and media away. Then they made us subscribe. Now they take away everything when we stop paying for our subscriptions? I can't even conceive of what the next step will be -- will they charge us for having memories of their IP?
We need to reduce copyright terms and kill this cancer of IP hoarding. The rent-seekers are taking ownership away.
They take away the games you claimed as a Pro subscriber - similar to how PS+ works. If you claim a game on PS+ and quit PS+, you lose those games.
If you buy the game you can keep it and still play it even after you're done subscribing.
Think how good your rates might be for the last six months of 2022!
Can't imagine a leak like that happening. This leak could very well have been planted by MS or Oracle to help them sell their own cloud to clients.
I don't work at google so I have no idea of knowing what it's like.
Turns out that setting absurdly high hiring bars doesn't mean much if you don't make products people like, and kill off the ones that people do.
You can't plant a leak, if it's planted by a 3rd party it's either a lie it's or a leak.
What would one prefer ? Google top brass not setting deadline to beat competition? Google not trying to be market leader ?