This is a pretty fun example of how to run a PR story when the product is hard to sell =]
Samsung memory cards are just one of many products that can't necessarily push PR pieces by the product itself. Trying to get coverage for a new manufacturing technique or a higher average performance just isn't going to cut it.
This story is pretty ridiculous and also the kind of fanfare you can push to a large number of media outlets, even outside of IT in general.
That or I may just be influenced as I'm Australian ;)
Samsung memory cards are just one of many products that can't necessarily push PR pieces by the product itself. Trying to get coverage for a new manufacturing technique or a higher average performance just isn't going to cut it.
This story is pretty ridiculous and also the kind of fanfare you can push to a large number of media outlets, even outside of IT in general.
That or I may just be influenced as I'm Australian ;)