Compare this with the current revenues that are being brought in.
Admittedly, I haven't looked at more recent figures, but as of 2014, the highest revenue podcasts on Itunes were bringing in about 3-10 cents per listener[0]. The average podcast probably makes a lot less per user/per ad.
To people who are saying, "I wouldn't pay a dollar for each episode of a podcast": would you pay a dime? That would put your 'value' as a listener on par with some of the highest podcasting CPMs I can find online. If your CPM is less than $100, and I offer you 10 cents for an ad-free episode, it seems like it makes a lot of economic sense to take me up on that offer.
Of course, the economics probably don't work out perfectly at scale, because fewer people would be just picking up new podcasts randomly, so listening numbers would probably drop. But would they drop by 90%?
A $1 per podcast download price would be the equivalent of a $1000 CPM, which is... insane. I can't find anything online that indicates anyone is making that.
Admittedly, I haven't looked at more recent figures, but as of 2014, the highest revenue podcasts on Itunes were bringing in about 3-10 cents per listener[0]. The average podcast probably makes a lot less per user/per ad.
To people who are saying, "I wouldn't pay a dollar for each episode of a podcast": would you pay a dime? That would put your 'value' as a listener on par with some of the highest podcasting CPMs I can find online. If your CPM is less than $100, and I offer you 10 cents for an ad-free episode, it seems like it makes a lot of economic sense to take me up on that offer.
Of course, the economics probably don't work out perfectly at scale, because fewer people would be just picking up new podcasts randomly, so listening numbers would probably drop. But would they drop by 90%?
A $1 per podcast download price would be the equivalent of a $1000 CPM, which is... insane. I can't find anything online that indicates anyone is making that.
[0]: https://www.celebritynetworth.com/articles/celebrity/popular...