Oh come on. My completely non-technical boss looked at me a while ago and said "We should get a barracuda spam filter."
Why? Why does he even know what this is? Why does he even know that spam filters exist?
Because barracuda has their ads all over every airport I've ever been in.
The same goes for cisco. If I put in a request for funding for some network gear, my boss wants to feel like he knows a bit about what I'm spending money on. Cisco helps him feel that way. When he signs off on it, he gets a warm fuzzy because the television told him that cisco gear is the best gear and cisco gear is what he needs.
He might even object if I told him that we're going to get juniper stuff instead of cisco because juniper doesn't have ads on the TV and he's never heard of them. What are they, some generic brand? No! WE need cisco!
Why? Why does he even know what this is? Why does he even know that spam filters exist?
Because barracuda has their ads all over every airport I've ever been in.
The same goes for cisco. If I put in a request for funding for some network gear, my boss wants to feel like he knows a bit about what I'm spending money on. Cisco helps him feel that way. When he signs off on it, he gets a warm fuzzy because the television told him that cisco gear is the best gear and cisco gear is what he needs.
He might even object if I told him that we're going to get juniper stuff instead of cisco because juniper doesn't have ads on the TV and he's never heard of them. What are they, some generic brand? No! WE need cisco!