They changed how default programs are set in Windows 10 so that malware can't change default file associations by itself anymore. That required moving away from using the Win32 API for that, and that is kind of the whole purpose of UWP-style apps and The New Settings pages within Windows 10.
MOST of Windows 10 has been thought out.
Because how many fucking times is it going to ask me "ARE YOU SURE YOU DONT WANT TO TRY EDGE?" "EDGE IS SAFEST" "EDGE IS MADE FOR WINDOWS 10, ARE YOU SURE YOU WANT TO SWITCH?" You literally have to click no 3 times just to get your default to something else.
None of the other "default apps" do the same thing. And still nothing stopping the file extensions from getting remapped. So that's kinda not thought out.
It's not just "junk news" though. People can and have been caught out by things like Microsoft tech support scams, fake virus alarms and prominently displayed on the Microsoft news feed. I've reported to Microsoft before direct links to ransomware advertised on their news feed.
ChrEdge Beta can hide the news feed if you choose Focused view, but currently all they do is put it after the page fold, so you see it if you merely scroll down. I've sent a Feedback request saying that's something that might keep me using Firefox as my default, and supposedly that's a feature they're working on.
I wish they would just kill it already...
1 second is still too much time, and 30 seconds is indicative of either an exaggeration or a somewhat severe problem.
I shouldn't have to turn off whatever spam they build into a paid for product. It should also be in the browser settings, not a confusingly placed and easy to miss hieroglyph. For me I don't even get those options, it's just a toggle to turn the news feed on or off, off leaves you with just a search bar, and bing is the only option builtin.
On the same computer, on the default start page ("Top Sites and suggested content"), the hieroglyph cog referenced above is conveniently place at the top right, and even has a label, too. It's called "Hide Feed".
edit: I’m agreeing with you guys here. I’d spend more on an “ad-free” Windows license if I had a choice, but that doesn’t exist unless you’re a volume license customer (LTSC) I wish they’d find some way to let people avoid the ads, like having them in Home and disabling them in Pro, as most laptops (even my Dell XPS) ship with Home. (They did try “Windows 8.1 with Bing” once. I guess it didn’t work out?)
Another thing to consider is volume licenses weren’t able to take up the offer - the company had to pay for their Windows 10 upgrade. Enterprise licensing is the Microsoft money maker.
So to be fair to Microsoft, at least some, if not all of the blame must go to web developers.
I really think, even if this isn't happening at scale, that this would be a great way to pwn even some of the biggest firms.
... which is a huge shame, as that single app alone made Windows 10 a significantly less frustrating experience.
I was venting to a friend. He told me he'd deactivated autoupdates some years ago. The foresight, i'm envious. But it's too late now and I think I can never have that.
I also remember some time there was an anti trust proceeding against Microsoft for shipping IE with windows as default. WTF happened to that and how is all this not a 1000x worse.
I definitely don't >want< to put up with this.
They don't.  Ordinary people install Chrome, and FOSS-aware people install Firefox or one of its variants. Not many use IE/Edge.
I second the parent comment to yours: it's a pity Microsoft vandalise solid technology. Perhaps something could've become of Edge, had they done otherwise.
There's a certain irony in the way we avoid Edge to avoid its insufferable ads, given that they only make ad money if we decide to use it.
By the way, it should be easy enough to change the home page with a group policy or something if anybody actually cared about that. Companies usually change the homepage of all desktops to the intranet homepage.
It's certainly not exactly a "premium" look.
I have one windows 7 machine for playing WoW and it will stay on 7 until I can get the LTSB release of Windows 10 and the ability to turn off 100% of the telemetry, for real. If Blizzard would build an unsupported 64 bit ELF binary for WoW, then I would not even have windows. I'm not using wine.
I cobbled together a post last year on acquiring it:
However, it does require a willingness to enter into a VL agreement with Microsoft.
According to people who have purchased from there, they're VL keys that can be used many times (e.g. 2500 times), so they just sell the same key over and over to multiple people:
> ...sellers on eBay are probably people that work for companies that get GVLK and MAK Product Keys from MSDN/Microsoft and then just sell 'em off because the companies they work for more than likely would never even notice? I mean, with MAK Product Keys having from 2500 to 5000 activations per key, at least if they still work the same way they did in Vista/7 days, most companies that pay for volume licensing never ever actually use anywhere near that many. 
> after about 3 hours I got a mail with a key and a link to download "LTSCX64.2019.ENU.JAN2019.iso" from googledrive.
I did not download the ISO, so I cannot comment on that, but I typed the key into VAMT and its description is "Win 10 RTM EnterpriseS Volume:MAK" and the key had 50 activations left.
I tried it on one of my LTSC 2019 installations and it worked fine.
I assume that the remaining activation count will decrease over time, even when I do not use the key on my other installations, as I suspect that the seller sells the same key to more than one buyer.. 
> so, after about a week all 50 activations of the key I got are gone.
since I only used 8 activations, one can be sure that the key was sold to multiple buyers.
business as usual on ebay.. 
It's probably against some contract somewhere, but IANAL.
They are also participating in a commercial piracy endeavor that the company who was issued the key AND Microsoft have an interest in shutting down. Ms because such endeavors attract customers who could otherwise trivially be converted into buyers. Companies because they could get audited and fined.
This is as illegal and higher risk than torrent sites.
Even if you can resell a key as part of selling a copy of windows you paid for you can't sell your employers property, can't sell part of a contract, can't sell more than you actually paid for.
If the company purchased the right to have n machines at their company run windows and each key can be activated n * x times nobody sold you the right to sell n * x copies of windows to everyone on the internet.
Like it or not those agreements aren't sales and the keys aren't a physical item you have purchased they are just a technical measure to constrain users from sharing a single ISO file to their million closest friends.
Erm, no - that's not how Microsoft's volume licensing works. Volume keys are issued to enterprises that buy them, and only that organisation is licensed to use them.
Unscrupulous employees have been known to sell the keys.
That's just fixing the symptoms rather than the cause.
The real solution is for Microsoft to treat its customers with a bit more respect.
This company (like most other companies) operates out of greed, and that doesn't go well with respect. They're just trying to milk as much as they can from you.
Once you're a huge corporation with tons of stakeholders, it seems inevitable that you will compromise customers in favor of profits sooner or later.
But if you follow the logical path from capitalism, it is most definitely inevitable. There is no way to maximize profits without hurting the users.
If one company does the right thing, another will take it's place because it will generate more profit.
Can you imagine a CEO constantly telling it's shareholders that they will not increase profits because they want to "treat customers more fairly"? He'd be sacked in the first opportunity.
Microsoft has embraced the modern development model and its culture as well. In other words, customers are cattle.
WoW classic also works perfectly, if that's your thing.
I can tolerate some bloatware (like games), but what about the telemetry? Are you OK with that or did you find a way to disable all telemetry?
Instructions on how to activate your installation of LTSC here: https://news.ycombinator.com/item?id=19420337
If you want to skip straight to the piracy, here's an open source package for you, complete with keys, hosted ironically on Microsoft servers, that uses vlmcsd: https://github.com/ekistece/vlmcsd-autokms
It's a pretty clever hack. It runs the KMS emulator locally and fakes the network connection with a TAP device from OpenVPN. Works perfectly.
I tried using wine or even using Steam directly on Linux, but playing any game with 30-40% less performance is ridiculous.
If you really like games, Linux is unusable for anything big.
I've had to dual boot Windows for the last 10 years just to play a game without stuttering, lag, huge FPS drops, etc.
Nothing would make me happier than being able to only use Linux, but until the community takes gaming seriously, people are forced to use Windows.
Personally, I don't have that kind of problem, and I suspect I'm not alone. Of the games I play that don't have Linux ports, they run well enough under wine, even on my (recent) laptop with Intel graphics. But I'm a pretty casual gamer, and honestly find it rare that I just must play the type of games that require a high-end Windows rig.
I'd argue if it was the issue, even Windows wouldn't let me play any of these games with reasonable performance.
When playing CS:GO (a relatively old game) I have stuttering, drastic FPS drops and more :(
It's a shame, because it literally can't be anything but the software. It's the same hardware with different OSes.
Might even be windows specific optimizations on the games part, but in the end it doesn't matter.
The bottom line unfortunately is: it's significantly worse.
The complexity of setting this up would be a good point to address. Linux Mint for example has a tool to do this for you. This is logically a workaround for nvidia actually contributing an open source driver that doesn't suck.
There is a supposedly much better supported open source driver for new AMD hardware as well. Another thing the community is doing.
If the problem is with the closed source driver there isn't much the community can do. It's very hard to reverse engineer a complex device like a gpu. If the problem isn't games in general but that particular game there again isn't much the community can do.
In a word: no. KMSpico is kind of perfect. The process happens entirely locally, and is quite technically "clean".
Nobody would call that theft.
Look at the software your company makes and I bet you can quickly find an example of this. It’s everywhere and it’s shameful.
Okay now you're exaggerating... oh wait, that's literally the Bixby button on my phone.
Competition can only work for things that are componentised and un-bundled. Since both profitability and security work against this, we end up with competing monoliths where you have to take the entire bundle of features and anti-features.
See recent versions of Gnome and KDE Plasma
Most annoying is that there are a large number of little bits of functionality that phone home or send information out into the ether: Windows Defender and its submitting of samples, searching via the Windows button, Task Scheduled telemetry items, a plethora of Control Panel privacy settings, etc. etc. etc.
Also annoying on Windows 10 Pro is that the same windows builds have slightly different functionality --- even if the machines have the exact same hardware.
For example, the Search History and Permissions is sometimes named Change the permissions and history of search, even for the same Windows 10 build. It's bizarre.
Also, don't get me started on the intellisense typing when the windows menu is open. (Really Windows, when I press the Start button and then type in Update, you search the web and show me Wikipedia information? And it takes like 5 seconds?)
Don't forget the lame This PC icon...
Sorry, this turned into a cathartic listing of Win 10 grievances. :)
No, every installation of Windows 10 Pro I've seen had a start menu that was mostly ads (links to Candy Crush, Spotify, Office etc.) - I've also had the OS nag me about giving Edge a second chance.
This is in Germany, in case the region matters, and I always deny all spyware as far as possible using the GUI.
Get-AppxPackage -AllUsers | Remove-AppxPackage
Removes all the junk in the Start menu in one command.
I would not do what he suggests as that will remove every app.
To uninstall 3D Builder:
get-appxpackage *3dbuilder* | remove-appxpackage
To uninstall Alarms & Clock:
get-appxpackage *alarms* | remove-appxpackage
To uninstall App Connector:
get-appxpackage *appconnector* | remove-appxpackage
To uninstall App Installer:
get-appxpackage *appinstaller* | remove-appxpackage
To uninstall Calendar and Mail apps together:
get-appxpackage *communicationsapps* | remove-appxpackage
To uninstall Calculator:
get-appxpackage *calculator* | remove-appxpackage
To uninstall Camera:
get-appxpackage *camera* | remove-appxpackage
To uninstall Feedback Hub:
get-appxpackage *feedback* | remove-appxpackage
To uninstall Get Office:
get-appxpackage *officehub* | remove-appxpackage
To uninstall Get Started or Tips:
get-appxpackage *getstarted* | remove-appxpackage
To uninstall Get Skype:
get-appxpackage *skypeapp* | remove-appxpackage
To uninstall Groove Music:
get-appxpackage *zunemusic* | remove-appxpackage
To uninstall Groove Music and Movies & TV apps together:
get-appxpackage *zune* | remove-appxpackage
To uninstall Maps:
get-appxpackage *maps* | remove-appxpackage
To uninstall Messaging and Skype Video apps together:
get-appxpackage *messaging* | remove-appxpackage
To uninstall Microsoft Solitaire Collection:
get-appxpackage *solitaire* | remove-appxpackage
To uninstall Microsoft Wallet:
get-appxpackage *wallet* | remove-appxpackage
To uninstall Microsoft Wi-Fi:
get-appxpackage *connectivitystore* | remove-appxpackage
To uninstall Money:
get-appxpackage *bingfinance* | remove-appxpackage
To uninstall Money, News, Sports and Weather apps together:
get-appxpackage *bing* | remove-appxpackage
To uninstall Movies & TV:
get-appxpackage *zunevideo* | remove-appxpackage
To uninstall News:
get-appxpackage *bingnews* | remove-appxpackage
To uninstall OneNote:
get-appxpackage *onenote* | remove-appxpackage
To uninstall Paid Wi-Fi & Cellular:
get-appxpackage *oneconnect* | remove-appxpackage
To uninstall Paint 3D:
get-appxpackage *mspaint* | remove-appxpackage
To uninstall People:
get-appxpackage *people* | remove-appxpackage
To uninstall Phone:
get-appxpackage *commsphone* | remove-appxpackage
To uninstall Phone Companion:
get-appxpackage *windowsphone* | remove-appxpackage
To uninstall Phone and Phone Companion apps together:
get-appxpackage *phone* | remove-appxpackage
To uninstall Photos:
get-appxpackage *photos* | remove-appxpackage
To uninstall Sports:
get-appxpackage *bingsports* | remove-appxpackage
To uninstall Sticky Notes:
get-appxpackage *sticky* | remove-appxpackage
To uninstall Sway:
get-appxpackage *sway* | remove-appxpackage
To uninstall View 3D:
get-appxpackage *3d* | remove-appxpackage
To uninstall Voice Recorder:
get-appxpackage *soundrecorder* | remove-appxpackage
To uninstall Weather:
get-appxpackage *bingweather* | remove-appxpackage
To uninstall Windows Holographic:
get-appxpackage *holographic* | remove-appxpackage
To uninstall Windows Store: (Be very careful!)
get-appxpackage *windowsstore* | remove-appxpackage
To uninstall Xbox:
get-appxpackage *xbox* | remove-appxpackage
I've been running three systems with all APPX junk removed since Windows 10 was first released. Not a single problem on any of them.
I am fumbling in windows 10. I have lost so much muscle memory due to this upgrade. While i know i’ll build it back I’m frustrated that I have to relearn things I was doing with my eyes closed.
get-appxpackage -allusers | fl name
and curate the list first and pipe that through remove-appxpackage. Quite a few appx thingies refused to uninstall due to being important! On the other hand so far this VM is working fine and by following a few of the other suggestions from howtogeek eg remove Bing from your start menu, it seems almost usable.
All of the installs were made on OEM machines (HP, Lenovo) that already came with a Pro license or upgrade option. This was done in a home environment so no AD/enterprise options, and never logging on with MS account. So I wonder if there's the possibility that specific OEMs, models, license keys get the treatment while others do not. I'm not sure if the behavior was tied to particular machines or not since I didn't follow the scientific method while doing installations (will do in the future).
I don't remember seeing web results in my start menu, is that a Cortana thing?
I suspect that there are also regional differences, more crap being pushed to US consumers
My guess is that decision making in large companies is so slow, so bureaucratic, that everyone has given up on shipping anything else than a mediocre product, even if people individually would design it very differently if they could.
Or maybe they're trying to kill the Control Panel all together and switch everyone to the new Settings app, but are aware that doing so immediately would lead to a lot of complaints? So they have both, while slowly nudging you towards using the Settings app so you wouldn't be too angry when you wake up one day in the future and find the Control Panel completely gone.
> MS sees no practical reason to keep those games free.
It's a removed feature that essentially all users expect to be present. Charging for something like that is a good way to make unhappy customers.
I doubt they'll get more from the game sales than they lost in bad PR. But maybe I'm wrong, I don't do marketing.
I don't mean to sound snobby but I have the feeling that people who are emotionally invested in playing solitaire on a PC are the ones who are least likely to uninstall windows on favour of Linux or equivalent
Maybe it works for other people to continually futz around with the registry, changing values they don't really know what they are good for. But I don't want to feel like I have to fight the OS every time, just to do they same things I get hassle free from other OSes.
That's fine, take them out of the OS. I'm not sure an OS should come preinstalled with games anyway.
But don't remove the games and then show me ads for them.
I do always turn off every possible telemetry setting.
I've never ever seen them at my work too - we use pro version of windows10 for most PCs.
I wonder if Microsoft engages in some kind of personification of OS settings...
Most Windows users don't really have much clue about the filesystem like everyone here does.
When I open a command prompt (yes, I'm not the average user), I'm in my home directory, and if I create any files or folders, they'll be there by default. To access those files/folders, I used to go through the root of the filesystem (Users -> <username>), but I eventually just made a link in the file explorer to my home directory. Why doesn't that link at least exist by default? I've used enough GUI tools that default to that directory (i.e. WinSCP IIRC) that getting to it should be easy.
I think the reason that "most Windows users don't have a clue" is because Microsoft wants it that way for some reason. People were able to figure out DOS, yet these days giving them a link to their home directory is "too complicated"?
I call those sorts of devs "bad developers".
I still hate developing GUI apps on Web technology. Most of the stuff I program would best be used on a CLI. It would be simpler to program and would provide much more productivity benefits to an experienced user. However, it's not really an option, when most users don't even know how to make a bookmark or have little notion of what files are, much less how to use a terminal.
It's not what we want, it's an appreciation for reality. You can want all kinds of things, like people to read documentation, not install malware toolbars, not click reply-all, not answer "I don't know" to product questions on Amazon, use their turn signals, I could go on for hours if not days.
It's complicated to you (and me, and probably literally every single reader of HN) because we understand that it's an indirection and the reality is hidden. We are accustomed to that reality and virtual folders without a "physical" root are, to us, an obfuscation.
But step into the shoes of someone who doesn't understand what a file even is. Someone that would be more at home on a tablet, without a filesystem at all. Home folder? What's that? For that user, just having a Documents folder is great. They don't need to know, nor do they care, where it is.
You've apparently never had to support someone whose desktop is clogged with all their files. They know a file by its location on the desktop, not by its name. If it moves for whatever reason, they are screwed. It is for these people, who are surely now the majority of users, that removing the link from "Documents" to some actual location in the filesystem, is a win. To those of us who know better, it took all of 5s to figure it out the first time you encountered it.
Do you feel the same about cars? Are we dumbing things too much down by making driving as simple as pressing a pedal and moving a steering wheel?
I just don't use the folders at all, and create my own directories off of the root, instead. It's much more convenient and has never caused me a problem.
Because we'd complain ourselves if using a hammer required knowledge about metallurgy.
As a developer I would settle for accurate and comprehensive documentation.
You can quickly access your user folder by going to the address bar and starting to type your user’s display name.
In macOS, the Music folder is literally ~/Music, and the Downloads folder is literally ~/Downloads. While your home folder isn't listed in Finder's sidebar by default, it can be enabled very easily in Finder's preferences.
Tribe A thinks Windows should appeal to people who use and love open source software. Tribe B thinks Windows’ ubiquity makes it a great platform to run ads on. So instead of what most companies would do, which would be to figure out how these goals line up against a broader strategic vision of what Windows should be, at Microsoft they just let both tribes do their thing simultaneously until the leader of one tribe rises up high enough in the org chart to raze the other tribe’s villages and scatter its people to the four winds via a reorg.
This of course results in a deeply schizophrenic product, but that only matters to customers, and Microsoft gave up customers as a false god long ago. Now the only god that matters in Redmond is the God of Battle, and every PM sees his peers as obstacles that need to be cleared away for him to meet his destiny in Valhalla.
About the camps and their goals, the open source one is to some extent present, obviously, but the ad one I don't really see because I run Pro. There is a third camp that unquestionably won, though:
The "UX/UI designer" camp. I assume all the garbage running in the background behind obscure registry toggles (because real configurability is bad for UX) that's meant to make it easier for grandmas and end up making it worse for everyone else, like your computer isn't really fully yours (neither the resources of it or the freedom to decide to not run these daemons) comes from misguided UX designers who think they know better than you how a computer should be used and that they can earmark a fifth of your CPU at any time to do whatever they want.
The UI designers also won. Everything is a soulless black or white with one contrasting color. They managed to make this "There are two places you can modify settings with two disparate styles" because somehow that's better than one older looking but consistent place.
The whole thing feels like a beta version. In fact, even Whistler betas were more polished than this.
OS cannot afford to break things, which apparently is MS modus operandi now.
It takes about 5 minutes of playing in settings to hit broken functionality. Bonus points if the breakage is forced by unchangeable domain policy in company.
I mean, it's obvious when I write it like that, but I think we have this platonic ideal of a company (or a government, or the military) somehow being this omniscient creature when instead it is filled with flawed humans who are seeing the world through various soda straws pointed in different directions.
There's also the issue with power users generally turning off as much telemetry as possible. To Microsoft we're much less visible than the average person who leaves everything on the default setting.
It's not so much as a hidden agenda as sacrificing their primary product to be advertising for a different product and concept that consumers soundly rejected, and Microsoft's been trying to clean up the mess ever since. Ads and telemetry were just things that their new features supported, but weren't the driving force behind those features.
Wind the clock back to 2011. Desktop and laptop PC sales are declining and tablets are the new consumer hit. People are buying iPads (and to a lesser extent Android tablets) at an alarming rate, and this might be the end of a reliable revenue stream for Microsoft if people are replacing their old desktops and laptops with said iPads.
So, Microsoft comes up with the vision that their products will do more than an iPad can. Instead of having a standalone tablet as the home's primary computer, you'll buy a Microsoft tablet- which will not only be Just As Good as the iPad, but it'll also function as your main computer when you need it to. They even went so far as to create their own brand of tablet, but the extra hardware that needed to be provided for Windows to run smoothly (and the keyboard) meant that it would cost twice as much as the iPad (there was a neutered version that was comparable, but had no applications and outside of Office wasn't a suitable desktop replacement).
But there's another problem. Windows isn't a good tablet OS- the interface has been designed for a mouse and keyboard. So they come up with Metro and the brand new WinRT API with which to create applications, and spend a lot of time getting it ready.
Of course, since the entire vision of the future is "one Windows for everything", it made perfect sense for any system running this new version of Windows to use Metro. After all, they had just spent millions of dollars developing it and didn't want it to turn into another dead product.
So they made the fateful decision to deprecate the (already very much existing) desktop UI support in favor of Metro. It didn't matter that the interface was wholly unacceptable for desktop use, though it was Good Enough for the majority of the userbase- because people would be using Windows tablets and touchscreens in the near future anyway, in addition to their new Windows Phones (which would get quick application support because WinRT was a cross-platform solution).
That didn't turn out so well (Windows Phone is no more, UWP won't see further support as far as exclusive features go, and the only noteworthy Windows convertible tablet remains the Surface Pro) but it took a few years for that to become apparent- cue Windows 8.1 and later Windows 10 (the return of the Start Menu being a token gesture, since it lacked most of the functionality of the old Menu out of the box). There have been no major UI redesigns since, and everyone there's probably just trying to pick up the pieces until the next version arrives, if it indeed ever does.
My dad rang me once said that when playing solitaire it kept playing ads. I said he can buy it so the ads go away or find another app that doesn’t have ads. He’s like “ah what ever I’ll watch the ads”. He’s happy and content. Just wants solitaire.
Would he not be happier without the ads, then?
I mean, if I gave you a script that would patch up Solitaire executable to remove any and all ads and telemetry with a single click, wouldn't your dad want it if you offered?
Hell if push came to shove you could probably get GNOME's solitaire running which at least has the advantage of supporting something like 100 different solitaire games.
Lastly I was curious how much the Microsoft solitaire costs and OMG. They want you to pay an ongoing subscription for it. Wow.
It is as content as they'll get unless they spend $$ to remove the ads. Clearly it isn't worth the upgrade so they must be okay with their decision.
Seriously, though, I don't think you can avoid a lot of complexity if you build a product such as VS.
I upgradet one Notebook at home to from Win7 to Win10. Besides of other things I couldn't believe the added Candy Crash in my Start Menu. In a home edition maybe .. but on Win Pro, serious?
I played back on the Win7 image pretty quick.
I'm anyway mostly Linux, but I don't think I'll ever move any machine to Win10.
Are you surprised? The file search on Windows XP Professional used an animated cartoon dog. This is just what Microsoft does.
As Steve Jobs once said, "The only problem with Microsoft is they just have no taste. They have absolutely no taste."
If your viewpoint is that of a power user who thinks everyone else should be one too, then it'd be fair to say they're orthogonal.
If your viewpoint is that of a product manager trying to give the most people the best experience you can, they're not orthogonal at all. You're trading a bit of scorn from a very small percentage of users for a larger number of very different users keeping their computers secure. Reducing the number of compromised windows installations is not silly at all.
- office suite (Libre Office for me, Office for my wife)
- games (Steam)
- backup software
- video chat
- image/video editing
Some of these could work just fine with WinRt, others don't. If most of my frequently used programs aren't available through a store, I'll complain about the store. If most are and a couple aren't, I'll complain about those apps.
Most apps people want don't currently use WinRT (AFAIK), and many apps probably will never use it (heavy software like games, maya/blender, photoshop/gimp, etc). It's really telling that Microsoft's motivations are when they prioritize the least used platform (and the most beneficial to Microsoft) in a new app store.
Maybe. But personally, if the store was successful then it would make Windows even more painful than it is now, because inevitably applications would just release to the store and not supply standalone installers. And I really, really want standalone installers.
Also, nobody wants to give Microsoft a cut of the software price if they can help it.
I think the Windows Store is incredibly important. Worked as a technician for a while, and the amount of garbage people installed from random sites is mind-boggling. Or programs that hadn't been updated in five years. Non-tech people need a safe source for installing software (that also automatically updates it) and as long as the store wasn't providing a significant amount of useful software (all of which is Win32), it wasn't ever a viable solution. It might be soon.
What MS should do is do a Google search (or a Bing search in their case) and filter out just the app results. Then find the download link, and get you that.
And that way the store becomes a storefront for not just "store" apps, but also non store apps, and therefore a comprehensive directory.
MS can still provide certain benefits to devs who store-ify their apps, such as updates, easy payments, slightly better placement, etc.
But the store needs to be a comprehensive directory for all apps.
Windows has similar tooling for the OS, but it doesn't have an answer for everything else other than a ton of hand-rolled scripts. If the store doesn't make that easier, the enterprise won't use it. This seems like a huge missed opportunity. It should be trivial for an enterprise to curate the store like they can on Linux.
Like if I want a desktop shortcut to Notepad in W7 I open the Start menu, begin typing Notepad, and when it shows up in the search results I drag the icon onto the desktop or right click on it and hit "send to desktop". Neither of those work in Windows 10. Clicking and dragging does nothing, and right clicking doesn't let you make a desktop shortcut either. You have to add it to the Start menu, then drag it to to the desktop, then delete it off the Start menu.