1128 UTC update Looks like we're dealing with a route leak and we're talking directly with the leaker and Level3 at the moment.
1131 UTC update Just to be clear this isn't affecting all our traffic or all our domains or all countries. A portion of traffic isn't hitting Cloudflare. Looks to be about an aggregate 10% drop in traffic to us.
1134 UTC update We are now certain we are dealing with a route leak.
@dang etc.: could someone update the title to reflect the status page "Route Leak Impacting Cloudflare"
1147 UTC update Staring at internal graphs looks like global traffic is now at 97% of expected so impact lessening.
1204 UTC update This leak is wider spread that just Cloudflare.
1208 UTC update Amazon Web Services now reporting external networking problem https://status.aws.amazon.com/
1230 UTC update We are working with networks around the world and are observing network routes for Google and AWS being leaked at well.
1239 UTC update Traffic levels are returning to normal.
So, first alert to status page was 20 minutes.
At some point you reach a company that's large enough that they must cooperate because they want to remain in business of being an actual responsible ISP.
And then there's Verizon, who can safely ignore any ISP etiquette because they have a de-facto monopoly.
But 50% of our traffic has gone!
Hopefully you are still working on it!