We grouped the most common mistakes into four categories: (1) mispricing on one side of the market, (2) failure to develop trust with users and partners, (3) prematurely dismissing the competition, and (4) entering too late. As always, the four categories aren't significant—how do you go broke? You run out of money by failing to keep enough of it, or by never getting enough users to have enough money in the first place. The individual tales are where juicy stories and interesting thoughts form.
