Apple holding the ID information and all that that pertains is the only company I would like to hold that data. I can see no reason why Facebook or Google or any company that profits on the sale of information should have my data. I appreciate that advertisers want to maximize their ad spends but ad-tech has gotten so creepy ... Apple’s move here I fully support. I look forward to seeing apps using it more often and perhaps eventually all the apps I use as well so that I can move all my logins via it.
Apple sells me thousand dollar phones and services. Until they start selling my data to ad brokers and becoming a Google I’ll support Apple on this going forward.
The reason it got so "creppy" is because that is how Google makes money; meaning that if this Apple-sign-in or anything else truly messes with their revenue Google will stop accepting Apple email addresses (or any kind of circumvention to their tracking), and they are fully in their right to do so.
I know. And I’m sure they know it, too. They and the rest of the industry will just have to find new business models that respect privacy. If they can do that and this privacy first kick doesn’t fade out of favor they will be on top still printing money like always but if not they’ll get left behind. I think the thesis that Apple is going with is hardware and paid for services are the future and free to use things like the open web are going out of favor or must if you want to be secure and anonymous online.
Google doesn't sell your data. They sell adds to companies that they show to you. The companies never see your data, and it's effectively Google's most valuable resource. They have far more reason to keep it safe than Apple. Doesn't Apple sell ads as well, btw?
Also, you may want to check the news about Apple selling data ...
The big difference is that Apple does not have the incentive to collect user data in the first place. This is why Apple's ML strategy has tended to lean towards on device, while Googles has been in the cloud. Apple has taken the stance that the best way to keep a users data safe is to never have access at all.
Google aggregates all its data points about me and sells that as a service to advertisers. It makes sense. Advertisers want to pay for ads that will lead to sales.
Yes Apple sells ads on its AppStore and allows ads in apps. But what they sell is the chance to be in front of a billion affluent iOS owners which is different than using every bit of data from every Google property to create a profile of a user so as to target ads even more effectively or show you even more extreme videos to keep you ever more engaged a la YouTube.
Apple sells me thousand dollar phones and services. Until they start selling my data to ad brokers and becoming a Google I’ll support Apple on this going forward.