Google aggregates all its data points about me and sells that as a service to advertisers. It makes sense. Advertisers want to pay for ads that will lead to sales.
Yes Apple sells ads on its AppStore and allows ads in apps. But what they sell is the chance to be in front of a billion affluent iOS owners which is different than using every bit of data from every Google property to create a profile of a user so as to target ads even more effectively or show you even more extreme videos to keep you ever more engaged a la YouTube.
Yes Apple sells ads on its AppStore and allows ads in apps. But what they sell is the chance to be in front of a billion affluent iOS owners which is different than using every bit of data from every Google property to create a profile of a user so as to target ads even more effectively or show you even more extreme videos to keep you ever more engaged a la YouTube.