Funding: Free during beta, then freemium with low pricing tiers (something like free up to 500,000 DNS queries a month, then $0.99/month). We will tweak later based on actual costs at scale, but it will follow this logic.
Something to ponder.
I know my Nvidia shield DRILLS Netflix even when it's a asleep.
Nextdns is blocking somewhere in the region of 400-600 queries each day, mostly things like Google Analytics, Apple iAd.
138,473 queries over the last 30 days
31,928 queries blocked (23%)
Hope this helps.