I mean, wtf @
This is the main thing in whole article, I was just building the base till now. (Yah! This is gonna be an essay… kinda).
The author should learn to be more concise. This should have been a clear, simple, straightforward, short article.
There's two key things you could do to enable that:
1. Use headings that summarise the text below; currently, your headings are introductions to the text below rather than summaries. Of course you can't get everything into a 5-word heading, but looking at the heading, the reader should not only know what type of content is coming, but also largely what the conclusion of it will be. A really good book on this topic is http://www.amazon.co.uk/Pyramid-Principle-Logic-Writing-Thin...
2. Summarise the key points at the end. A lot of people scroll through, glance at the headings, then look at the conclusion, before they decide whether to read the article. Summarising your points will, paradoxically, get more people to read the full article (or at least dive into the points of interest to them).
I believe that if you want people's attention, you need to show that you're respectful of their precious and limited time.
If early adopters are different in some way than the majority of the population, how does this difference bear on the outcome of their input in shaping the product? I guess that means answering "What is the difference?" and "Is it meaningful?". Certainly companies in the past have faltered because they paid too much attention to their early adopters without recognizing that the needs being brought up were different from that of the overall user base. Fail to take that into account, and when the early adopters move on, you'll be left in the dust.