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You're actually touching on the reason why SEO is an anti-pattern for society. Search engines (ideally) eventually find the best source of information for a query. SEO artificially skews these results.

Agree, which is why I think we (random people with technical skills who like to hang around the web) could do something good and useful just by creating genuine websites for no other reason than the art, fun and knowledge sharing.

If we all did we could soon have something really awesome going on.

If there ever was a good time to do this again it seems to be now.

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