I have a web app with 1400 users and 22 paying customers. Freemium signups are converting to paid at around a 1.5% rate. The site is 1.5 years old and is a side project. My main project has taken off so I don't have time to develop this project anymore. Any recommendations on the best place to sell a small web app?
Calculate the Seller's Discretionary Earnings (SDE) and usually for a web app biz like this, you can get 1.5-3X the multiple of SDE. SDE is generally the profit after all expenses plus seller's portion of salary/bonus etc. So lets say the total revenue with 22 paying customers is $10,000/Year. Your cost to run this is $2500/Year and you also pay yourself a salary+payroll tax of say $5000/Year.
SDE = ($10000 - ($2500+$5000)) + $5000 = $8500
So you may get anywhere from $12,750 to $25,500.
Since your business is only 1.5 years old, getting a 3X multiple will be very hard. Most likely, you will settle between 1.5-2x.
Depending on the actual revenue (since you didn't disclose), you can sell it on sites like flippa.com, empireflippers.com, sideprojectors.com, 1kprojects.com etc. It all depends on the revenue.
SDE = ($10000 - ($2500+$5000)) + $5000 = $8500
So you may get anywhere from $12,750 to $25,500.
Since your business is only 1.5 years old, getting a 3X multiple will be very hard. Most likely, you will settle between 1.5-2x.
Depending on the actual revenue (since you didn't disclose), you can sell it on sites like flippa.com, empireflippers.com, sideprojectors.com, 1kprojects.com etc. It all depends on the revenue.