Of course--but those companies use AI specifically to, at scales previously impossible, directly personalize (and, frankly, entrap) people by exploiting bugs in the human firmware. To borrow a quote from a friend, "every time a social network abandons the chronological timeline, that's the moment they added AI."
And I would like his justification for making the world a worse place.
Said friend checking in here. Spend some time watching "how to be a youtuber" youtube and it'll make the role of AI and ML much more obvious in the content you consume. Content creators have to appeal to an algorithmic curator in order to be placed in front of an audience. And that algorithm is constantly trying out new genres and creators on its audience. This technology is VERY good at showing you the things you want to see. [1]
"Like and subscribe" isn't a meme, they're positive signals to an AI curator.
Boundless isn't developing new technology, it's applying this same attention harvesting technology outside the content industry. I have no doubt that Boundless will have great success, because the demand side of the attention market is very strong.
[1] This is how I ended up in "how to be a youtuber" youtube in the first place, for the record.
And I would like his justification for making the world a worse place.