This makes me wonder, how much does Google make from showing ads to one person?
Therefore: 8,000,000,000 / (500,000,000 * 0.9 * 0.6) = $29.63 per person revenue per quarter. Could be as much as +- $10 given how arbitrary (research based, but still guesswork) my inputs were...
Somewhere around $100 per person per year seems insane but I guess how much do you spend per year on stuff?
P.S. please feel free to correct my figures!
Google can make >$100 a click for ads on mortgages or insurance keywords, but subscription models are locked in to revenue that doesn't scale with the category of use - unless they become some sort of affiliate service.
If the seller has $1000 per click, that's really going to distort the market...
Presumably the value of advertising is highly correlated to the amount of money you spend (on things you have some choice over).
Disposable income is a strongly skewed distribution (across countries, within most countries).
An average won't help you much if you want too know how much Google makes off you!
Guess how many times an average person clicks on an ad knowingly/unknowingly.
_What are_ consumers?
What price do we sell our personal data for?
YouTube seems to be getting really bad in that regard, even worse than TV.
While you can get ads that are 15 minutes long they can always be skipped within 5 seconds. That's not even comparable to television.
So these 15-minute "ads" pretty much lead to the situation that halfway through my shower I won't be listening to music anymore, but rather some tutorial on how to best light a photoshoot or a "documentary" how Hezbollah is destroying Europe.
Don't get me wrong here: They can have their ads, but throwing 15-minute ads between videos that average out at around 3-8 minutes just feels like a very bold choice.
And it's not like watching that 15-minute ad means you won't be bothered by them for a while, you can watch it and after the next 3 minute song, there will be yet another ad.
Having the actual music video with the music is also a very nice extra, some of these can make a song like 10 times as good.
If the YouTube premium wouldn't be so expensive (asking 16€ per month over here) I'd already signed up just for getting ad-free music.
There are ads on Youtube that cannot be skipped, and they can be much longer than 5-6 seconds.
Pi-hole, uBlock Origin (even kills the adblock detectors), Privacy Badger, Decentraleyes, Tracking Token Stripper, Webmail Ad Blocker, etc.
Ads. What ads? You have a VPN set up on your home network, you can pass your mobile phone through it so as not to get ads even while away.
I guess I really gotta look into building myself a Pi-hole.