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Well that's part of the problem inherent with the subscription model, isn't it?

Google can make >$100 a click for ads on mortgages or insurance keywords, but subscription models are locked in to revenue that doesn't scale with the category of use - unless they become some sort of affiliate service.

A friend of mine bought a house from a cost-per-click ad...

If the seller has $1000 per click, that's really going to distort the market...

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