And it is kinda distractive too!
I can't handle that many notifications popping up every second I am trying to focus.
It's good if you are a social media junkie though.
I'm also hoping it doesn't become yet another browser with quirks and idiosyncrasies that devours web developer time.
That said, I doubt it catches on inside corporations because corporations wouldn't want to encourage their employees to waste time updating their Facebook and Twitter accounts.
It's basically Chromium with a double sidebar extension system, I wouldn't call it a whole new browser. Most of the video shows how cool web apps are... The chat system is nice though, with dragging and dropping.