On: How To Get Your Own Fanboys

[kf]

>Apple has targeted schools for 30 years. I'd say it's worked.

Good point, I've never seen any remark on that before.

[mixmax → kf]

McDonalds is doing the same thing - All the Ronald McDonald and kids stuff is not just for the families: It's a long-term strategy.

[bridgetroll → mixmax]

Do you know any adults who buy happy meals... for themselves?

[edw519 → kf]

You bring up an interesting point.

If you're in the target zone, do you know you're in the target zone?

[vlad → kf]

I've read that adults are very loyal to brands they used when young; in the case of an article I'm thinking of, it was the manufacturer of a first car. So I have to agree.