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What's the name of the street between Pine and Union. Seems to be an important street. But no, Google would rather display the Chipotle rather than the street name. If I'm looking for Chipotle, I'll fucking type it out in the search box. Don't display me random businesses, just show me the damn Street name!


It's not trying to hide the street necessarily, it's recognizing that it can't display the street AND the business name because the text would either overlap or be too cluttered to read. Not being able to prioritize street names over place names, or not being able to switch off place names entirely would be a valid criticism, but I suspect there's an attempt to make the "default" experience the best balance without requiring that people tweak a wall of knobs and levers. It's not going to please everyone, but that may not be a realistic goal anyway


And if you're looking for the name of the 3 other businesses in the same building as the Chipotle, good luck! You might have to zoom in another 400%, and get lucky.

Now what if you're trying to casually browse the map to get an idea of what's around you? Have fun!


If you're looking for a specific business you would type it in the search box... By default it highlights places I often go, popular places, landmarks, etc. Highlighting a lunch place at lunch time makes a ton of sense to me.


Every Seatteite should know the names of the downtown streets with this mnemonic - “JJesus CChrist MMade SSeattle UUnder PProtest”

From south to north the streets are:

James John Cherry Columbia Madison Marion Spring Seneca University Union Pike Pine


If I already knew how to get around, I wouldn't have opened a mapping app.

"You should already know all the streets" is not what I would call a scalable approach to labeling maps.


Jefferson, James, Cherry, Columbia, Marion, Madison, University, Union, Pike, Pine. IIRC. The rest of the sequence seems correct.


What a ridiculous thing to say. I guess they only make for locals who know the area.


Neither you nor the street pay Google as much as Chipotle does - maybe that's part of the issue?


I have been to that Chipotle a bunch of times and have searched for it multiple times (to get its hours), it makes sense to highlight it on my map. I just compared on the web version with logged in vs Incognito tab and Chipotle is only highlighted in the logged in version (along with other places I like). The public version sticks to larger POIs (hotels, museums, venues, etc).


Why would you need to see the name of the street? You're much more likely to pull open a map to go somewhere instead of learning about street names in your own neighborhood. If I want to see every street labeled I can just zoom in, but 99% of the time I just want to go somewhere.


Here's a use case: I was in NYC the other day, and GPS doesn't really work on the sidewalks in Manhattan. I was trying to find the Empire State Building, but I couldn't see it from where I was. I knew I was in the right vicinity, but the GPS kept hopping from block to block and I had no idea.

I had to look at the street signs and compare to the map on my phone to determine where I was and where I needed to go.

"Why do you need to see the name of the street" is a really odd question to me.


Exactly, not showing street names presumes gps works and that its self evident where to go.

I don't get why a MAP, won't show street names. Its maddening when you have street signs and have to look around to figure out what street you're on in the application.

I'll just say Google is great at making AI and A/B testing away things that are useful and needed in a pinch.


GPS signals bounce off skyscrapers so it doesn't work so well in any city. But hopefully the AR they showed at IO will solve that problem: https://techcrunch.com/2018/05/08/maps-walking-navigation-is...

If not, the current strategy I use is to google map search a business I see and the street name and that usually works.


Why would you need to see the name of the street?

And this is the heart of the Google philosophy: Second-guessing the user, rather than delivering what the user asked for. A map is a tool, not a guessing game.

You're much more likely to pull open a map to go somewhere instead of learning about street names in your own neighborhood.

If I'm in my own neighborhood, I'm probably not using a map. If I'm somewhere new, I pull out the map. Maps 101.


> And this is the heart of the Google philosophy: Second-guessing the user, rather than delivering what the user asked for. A map is a tool, not a guessing game.

Well this user is happy, I don't want a digital copy of a paper map. I love the dynamic aspects of Google Maps and hope they continue to evolve new ways of showing me what I want before I do anything.

> If I'm somewhere new, I pull out the map. Maps 101.

And still I ask why would you want to know that the street is named Pike? When I'm somewhere new I don't care what any of the streets are named, I care about what is on those streets. Street names matter for turn by turn navigation, but just browsing around are useless to me. Seattle could change the name of every street tomorrow without warning and it wouldn't change where I want to go for lunch.


Sounds like you've never been given an address. Or know of any famous streets. Or have never been curious about the world around you.

From your example -- If I'm in Seattle and I see "Pike Street" I might wonder if the city's #1 tourist attraction, the Pike Place Market is nearby.

Or I could just let Google decide what's best for me like a good, compliant income bag.


Addresses are meant to be searched, something that Google Maps is surprisingly bad at, at least in France... Paper maps need street names, because that's how you search but that's not the case when there is a computer helping you.

As for places of interest, I've seen an article that blew my mind. By analyzing business concentration, they are able to deduce the interesting parts of a city (they are shown in a different color on the map). And it works. Famous streets tend to show brightly, and even if you don't know the name, you know there is something there.

Of course it doesn't mean that street names are uninteresting, but on a map, choices have to be made. And tbh, when we have all these powerful tools, street names are, I think, secondary. It is not that I think Google choices are the absolute best, just that what works best on paper may not be the best for computers.


If I'm navigating to an address I would put it in the search box... Who in their right mind would decide to hunt around the map to find a specific address? Pike Place Market was one of the few things highlighted on the screenshot I posted so that seems like a strange example.

Obviously we use the product differently, but I'm not using Google Maps to study for The Knowledge exam. I am looking for POIs which is what Google emphasizes, streets are just part of getting there (and are then emphasized when you're in navigation mode).


Who in their right mind would decide to hunt around the map to find a specific address?

Anyone who's been given a wrong location or directions by Google Maps. Repeatedly.

Like when Google Maps tells me repeatedly to drive my car through the lobby of a hotel to get from Point A to Point B.

There's plenty of examples of Google Maps screwing up royally and people needing to use Google Maps as an actual map. Just Goog... oh... right.


No the street labels don't even always show on maximum zoom. Yes I want the street name even if I'm going to the Chipotle they display because it's easy to know that I'm walking to Main Street then turn left versus checking my phone every block to see if I'm there yet.


Exactly what I was going to add. Also if your battery is low, it's much better (for me, at least) to just memorize a few turns and then shut down the app. I don't need my phone pinging GPS constantly while it's in my pocket, and especially when exploring a new city, that's exactly where it should be if you want to take in the neighborhood while you get to your destination.


> Why would you need to see the name of the street? You're much more likely to pull open a map to go somewhere instead of learning about street names in your own neighborhood. If I want to see every street labeled I can just zoom in, but 99% of the time I just want to go somewhere.

Your comment literally seems to say "Why would you do this thing, since I don't?". Surely that reasoning is just as specious as (say) asking why someone would want a vegetarian restaurant, since you eat meat?


There's a huge amount of construction in Seattle right now. The streets around my office are constantly closing and opening on different days. Sometimes it is easier to just look at a map of the neighborhood and navigate from that. If Google wants the app to be used for navigation only they should have called it Google Navigation.

I like riding my motorcycle around and exploring the city. I may not have a specific destination in mind or want to take the most efficient route. being able to quickly pull up a map of my location mapped to signage in the real world is indispensable.

Naming streets is the entire point of a street map. It literally maps names to streets.


> Naming streets is the entire point of a street map

No, it's not. Showing where streets go is important independent of naming; street maps exist for places with unnamed streets (and include the unnamed streets), which would not be the case if mapping names to streets (or vice versa) were the entire point.


Ok fine, it's only a very valuable feature.


But aren't streets just a way to get to a places and therefore places are more important than street names?


No. When I visit friends I go to 1432 Union St. not to Walmart. I wouldn't even know how to tell the taxi driver where I want to go if not by the address.




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