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A bit of a sensationalist headline: I wouldn't consider this a startup, as no actual changes have been made yet, besides availability of time.

Though I am extremely excited to see what Marco has to offer the world now that he can devote more than 10 hours a week.

The product has been out for nearly 3 years[1] and he's been making money for at least half of that.

I'm curious why you don't consider that a startup. What's your criterion?

[1] http://techcrunch.com/2008/01/30/simple-bookmarking-now-avai...

I meant, the title says from a hobby to a startup but I believe it's always been both (it didn't just become a startup, it always has been in a sense). Sorry, maybe my wording was off.

I kinda had a hunch he would be doing this. As it stands right now, Instapaper has a greater chance of making more money than Tumblr, simply because they are selling iOS apps already and the datamining potential is greater (with Tumblr, how do you analyze different blog posts and so on?), such as finding out which blogs are most popular.

They alredy extract the most popular posts http://www.tumblr.com/popular/top

I'm sure they have no problems to know which blog is the most popular (page views, number of "reblogs"...)

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