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The product has been out for nearly 3 years[1] and he's been making money for at least half of that.

I'm curious why you don't consider that a startup. What's your criterion?

[1] http://techcrunch.com/2008/01/30/simple-bookmarking-now-avai...

I meant, the title says from a hobby to a startup but I believe it's always been both (it didn't just become a startup, it always has been in a sense). Sorry, maybe my wording was off.

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