> What was bright and shiny was now dull and boring. It's like turning your favourite dessert into broccoli.
This fantastic analogy it was sold me on signing up, good copywriting:
"It's like turning <thing you look forward to eating> into <something you're less enthusiastic about>."
and thanks, thought of that myself :)
> What was bright and shiny was now dull and boring. It's like turning your favourite dessert into broccoli.
This fantastic analogy it was sold me on signing up, good copywriting: