Turo is a short term car rental marketplace. Fair is a flexible "long-term" car leasing service. They have two different business models and are serving two different problems.
Ostensibly true but what you wrote glosses over all of the interesting details because the services are not that black and white. I'm more interested in the areas where they overlap — the gray area between renting and leasing. Use cases like getting a car for a few days per month or just a month or two, where services like Zipcar are also competitors. Fair's marketing claims "pay as you go, walk away at any time" in the App Store description which suggests to me it is possible to "own" a car off Fair for a month or two.
You're correct, @tedmiston. With Fair, you can return your car anytime (with a 5 day notice). So, you could keep the car for 1mo, 7 weeks etc. Fair will pro-rate the last month. Fair probably doesn't make sense for folks who just need a car for a few days. Happy to field more questions here (or email me: username @fair.com)
By the way, with my referral code (SHAANR100) you can save $1,000 off the start payment until 10/31/17.