The app had an age rating of 4+, it kept showing alcohol ads.
I told Apple, who did nothing, I told the app maker who did nothing, and I reported it to the UK regulator who told me the ad network was using demographics, not app age ratings, to deliver ads. Since the phone owner had a credit card the ad network "knew" the person using the phone was over 18.
I pointed out as politely as I could how fucking stupid that was, and the regulator is now "working with" the industry to try to fix this.
The app had an age rating of 4+, it kept showing alcohol ads.
I told Apple, who did nothing, I told the app maker who did nothing, and I reported it to the UK regulator who told me the ad network was using demographics, not app age ratings, to deliver ads. Since the phone owner had a credit card the ad network "knew" the person using the phone was over 18.
I pointed out as politely as I could how fucking stupid that was, and the regulator is now "working with" the industry to try to fix this.