I feel there are majorly 3 issues which Twitter can address right away and increase their Revenue and user base. I am really pissed off that they are not doing this and sitting on this since so long:
1. Focus on getting more users onboard. Apart from Japan, where twitter has lot of users, there are very few users in Asia & Africa. The Twitter sales team in these regions are not working hard enough. They are focussing only on business side of things. They should focus on getting more users use twitter. Find innovative ways to draw more users onboard.
It's a simple math, the more users you have using the platform the more money you can make. I can't believe no one at Twitter is thinking about this. They have been mostly US centric.
2. Ask your sales team to form partnership with other sporting events. They are only focusing on livestreaming NBA. I would love to have live streaming of football(Euro cup, English Premier League etc.) & Cricket(whole of India will be using Twitter once you start live streaming cricket matches). This will increase user engagement. Outside US no one follows NBA!!!
This again shows they are not thinking beyond US.
3. Find other means of generating revenue, the advertising on twitter feed is one way. Since twitter doesn't have lof of user data these ads are abrupt and not highly personalized. Instead of advertising in feeds, monetize business accounts and provide them premium features.
1. Focus on getting more users onboard. Apart from Japan, where twitter has lot of users, there are very few users in Asia & Africa. The Twitter sales team in these regions are not working hard enough. They are focussing only on business side of things. They should focus on getting more users use twitter. Find innovative ways to draw more users onboard.
It's a simple math, the more users you have using the platform the more money you can make. I can't believe no one at Twitter is thinking about this. They have been mostly US centric.
2. Ask your sales team to form partnership with other sporting events. They are only focusing on livestreaming NBA. I would love to have live streaming of football(Euro cup, English Premier League etc.) & Cricket(whole of India will be using Twitter once you start live streaming cricket matches). This will increase user engagement. Outside US no one follows NBA!!!
This again shows they are not thinking beyond US.
3. Find other means of generating revenue, the advertising on twitter feed is one way. Since twitter doesn't have lof of user data these ads are abrupt and not highly personalized. Instead of advertising in feeds, monetize business accounts and provide them premium features.