Twitter in it's current form mainly appeals to power users. For every day users it's simply too much work to get value from Twitter. To fix that they will have to make some choices that will upset existing users though:
1. Move the chronological feed to the background, the feed should be sorted by relevancy not time. (If you're a power user you can click to the raw chronological feed.)
2. Right now you can only follow users and not interests. This makes it extremely hard for new users to get a sensible feed of content. If a mainstream user signs up for Twitter they are only going to spend a minute or so to set things up. Twitter needs to immediately add value for those users.
3. Use a machine learning approach to learn what a user is interested in based on email clicks. (Quora does a great job at that.)
4. Redesign all apps and simply. A good example is their settings screen. Another is the crazy behaviour that you have to put a . in front of your tweet. Get rid of all those power user features and settings and simplify.
5. Remove abusive bots and clearly mark bots as bots. Twitter is spending millions to facilitate people engaging in follow spam and other forms of spam.
6. Build up a dedicated team to make sure Twitter works for high profile users. (IE, do notifications and messages work if i have >10m followers). They need a team on top of that to keep those users happy.
1. Move the chronological feed to the background, the feed should be sorted by relevancy not time. (If you're a power user you can click to the raw chronological feed.)
2. Right now you can only follow users and not interests. This makes it extremely hard for new users to get a sensible feed of content. If a mainstream user signs up for Twitter they are only going to spend a minute or so to set things up. Twitter needs to immediately add value for those users.
3. Use a machine learning approach to learn what a user is interested in based on email clicks. (Quora does a great job at that.)
4. Redesign all apps and simply. A good example is their settings screen. Another is the crazy behaviour that you have to put a . in front of your tweet. Get rid of all those power user features and settings and simplify.
5. Remove abusive bots and clearly mark bots as bots. Twitter is spending millions to facilitate people engaging in follow spam and other forms of spam.
6. Build up a dedicated team to make sure Twitter works for high profile users. (IE, do notifications and messages work if i have >10m followers). They need a team on top of that to keep those users happy.
7. Some general tips: https://getstream.io/blog/13-tips-for-a-highly-engaging-news...