Is Instacart paying significantly lower via this new system (aside from the UX advantage like Uber)? Assuming they have a reasonable proportion of couriers:orders and the pay change here is substantial, this seems like it could backfire if many couriers stop delivering / delivering as often, given how easy it is to switch to GrubHub, DoorDash, Postmates, et cetera.
Instacart apparently has a surge-like system called "busy pricing." It'll be interesting to see whether that'll now occur more or whether they can actually retain their couriers (assuming they don't have an excess).
Instacart apparently has a surge-like system called "busy pricing." It'll be interesting to see whether that'll now occur more or whether they can actually retain their couriers (assuming they don't have an excess).