It means that all the viral news and memes stuff so far have been the work of amateurs. Now that the effectiveness of this approach was proven, well-funded professional teams will move in and drive out the amateurs. Same as it happened with newspapers.
It seems you are afraid, but you shouldn't be. The professionals are funded by big businesses, they aren't looking to take your life, they want you buy their products, and they want you to be happy while doing it.
It's really the same picture we've had for the last few decades, only the technology is a bit different. If you weren't upset back then, there is no reason to be upset now.
Big business needs both a healthy consumer class and a poverty/continuously violated class to act as a "this is what happens if you are a bad consumer/employee" example to scare people into various kinds of compliance, and maximize profit/minimize wages.
It's comforting if you believe you can keep yourself and your friends out of that second category.
I keep making new friends in low places so that's not the case for me.
It seems you are afraid, but you shouldn't be. The professionals are funded by big businesses, they aren't looking to take your life, they want you buy their products, and they want you to be happy while doing it.
It's really the same picture we've had for the last few decades, only the technology is a bit different. If you weren't upset back then, there is no reason to be upset now.