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| Om Malik is the most recent of many people to ask why Twitter is such a big deal.

| The reason is that it's a new messaging protocol, where you don't specify the recipients. New protocols are rare. Or more precisely, new protocols that take off are. There are only a handful of commonly used ones: TCP/IP (the Internet), SMTP (email), HTTP (the web), and so on. So any new protocol is a big deal. But Twitter is a protocol owned by a private company. That's even rarer.

| Curiously, the fact that the founders of Twitter have been slow to monetize it may in the long run prove to be an advantage. Because they haven't tried to control it too much, Twitter feels to everyone like previous protocols. One forgets it's owned by a private company. That must have made it easier for Twitter to spread.

- paul graham 09'



Because they haven't tried to control it too much...

Was this true in '09? It doesn't seem like it has been true in a long time.


In '09, sure. That was the golden era of random apps filling in gaps in the core product, like Twitpic, etc.


Has anyone explored the design space that Twitter is a member of? It seems like it's just a cut-down version of publish-subscribe with a couple of eponymous channels (write, read) per user (and then the complexities of message threading).

The invention of hashtags was an attempt to add adhoc pub-sub channel support (not, as they are seemingly sometimes assumed to be, a metadata/folksonomy thing or an opportunity for a pithy closing phrase.)

All this is easy to duplicate. Is any of it even patented by Twitter?



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