I personally prefer that over websites putting the pullquotes somewhere far away from the original quote. That's annoying as all hell.
I mean, if my attention sagged and I'm being brought back into engaging with the article via a pullquote, I at the very least expect the quote to at least pull me toward the relevant context.
Instead, way too many sites stick the pullquotes way after or way before the actual paragraph from which the quote was extracted, making it incredibly difficult to establish exactly what the context might be for that quote.
I mean, if my attention sagged and I'm being brought back into engaging with the article via a pullquote, I at the very least expect the quote to at least pull me toward the relevant context.
Instead, way too many sites stick the pullquotes way after or way before the actual paragraph from which the quote was extracted, making it incredibly difficult to establish exactly what the context might be for that quote.
See what I mean?