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I wasn't quite trying to communicate egoism; more what the mental process (you could say "subconscious flinch reaction", but that doesn't capture the "physiological-ness" of what's happening) to encountering the kind of contradictory information that the brain "learns" from.

That is, new information that contradicts your knowledge usually triggers focused attention (i.e. NMDA activation) in order to facilitate learning. However, overlearning can make the same information be discounted as irrelevant (i.e. a GABAergic signal of "it's okay, I don't need to figure that out.")

Explaining at a high level exactly what that "it's okay, don't pay attention to that" signal is rationalized as in conscious experience, is a whole different thing.




Whether you call it egoism or something else, I still think what you're describing is too high level for this research to be applied to it.




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