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Two immediate suggestions:

1. Use a Ulysses pact[1] explaining how data is and will be used. Assure users that the company won't turn into a data broker[2].

2. Either lobby local/state/federal government to create legal data protections, or publicly support existing efforts. Europe is not perfect, but the ECHR and German data protection laws are a fantastic model to follow.

There are a lot of more technical suggestions involving data sanitizing and security, but for a startup that just needs to get up to speed quickly, those are two suggestions that would go a long way. Leading by example might bring the entire industry forward in a positive way.

[1]https://en.wikipedia.org/wiki/Ulysses_pact

[2]https://www.technologyreview.com/s/601506/23andme-sells-data...



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