I don't much like the idea of AMP because, to me, it does violate the idea of an open and free world wide web. But, equally, publishers have brought this on themselves. (And I suppose, equally, it isn't the halcyon days of the mid 1990s any more either.)
Sites are egregiously slow and heavyweight, and the experience on mobile is often nothing short of appalling with actual content when it eventually loads relegated below the fold, or near the bottom of the screen. You then have to find a way to scroll without accidentally triggering an ad and once you've done this you're likely to be confronted with one of those delayed interstitials that are so in vogue (and so completely unacceptable) at the moment.
From this perspective AMP is kind of a backdoor to holding large media outlets (in particular) to account for the inexcusably poor web experience they offer to users. Because this isn't a technology limitation: it's a choice they make in the name of monetization.
I don't much like the idea of AMP because, to me, it does violate the idea of an open and free world wide web. But, equally, publishers have brought this on themselves. (And I suppose, equally, it isn't the halcyon days of the mid 1990s any more either.)
Sites are egregiously slow and heavyweight, and the experience on mobile is often nothing short of appalling with actual content when it eventually loads relegated below the fold, or near the bottom of the screen. You then have to find a way to scroll without accidentally triggering an ad and once you've done this you're likely to be confronted with one of those delayed interstitials that are so in vogue (and so completely unacceptable) at the moment.
From this perspective AMP is kind of a backdoor to holding large media outlets (in particular) to account for the inexcusably poor web experience they offer to users. Because this isn't a technology limitation: it's a choice they make in the name of monetization.
Rant over.