In some of my programming environments, such as Emacs, I choose to prettify keywords to unicode characters such as 'function' (λ), 'lambda' (λ), 'forall' (∀) and others. It takes a bit getting used to, but it brings the focus where it needs to be: the code and data flow. The brain quickly adopts new pattern-matchable structures, so why bother with long keywords?
[1] http://emacsredux.com/blog/2014/08/25/a-peek-at-emacs-24-dot...