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Yeah, I think I need to get away from the term 'access system' everyone I've asked didn't get it and I think that was the main part of the confusion.

I'm thinking something more along the lines of

"Can your front door call you? Let the ninja get it instead.

Knock.Ninja can open the door for guests and deliveries automatically in any building that uses phone-based entry request systems."

That still gets too technical at the end, but I think more people would understand.

Edit: It also now occurs to me that that's actually more word, ah well.



> Yeah, I think I need to get away from the term 'access system' everyone I've asked didn't get it and I think that was the main part of the confusion.

Have you looks through condo/apartment amenity listings and figured out what words they're using to describe these systems? I imagine people would probably pick up on and use those names?

I just call it a "buzzer" and explain to friends "enter the code or find me in the directory and it'll call me"


I've never seen any that actually specify it as an amenity. I think it's assumed that buildings will have that these days.

In searing for how they're actually sold, I've seen mostly "Phone Entry System" and "Phone Access System", but I felt like that was super generic without context.


> I think it's assumed that buildings will have that these days.

I've never seen it in the UK; hadn't heard of it until I visited Boston, MA.


I've always heard it being called a "buzzer" (unless I'm misunderstanding the service).

I also think the hook should be short, followed by a bullet-point of features.

Knock.ninja handles your building buzzer for you.

* Works for any building with a phone-based lobby buzzer.

* Manages automatic-unlock codes.

* Starts the coffee machine as soon as your guests buzz up.

* Whispers to you in your sleep.


You're getting it right. The problem with terms like "buzzer", IMO, is that they're super generic and very regional. But I suppose it might be more generally understandable than what I've got, I guess I should try it on a few people.


> The problem with terms like "buzzer", IMO, is that they're super generic and very regional.

Yeah, I was thinking that too.

If you want to get really cute, you could localize it based on IP Address :)


"Receive a phone call from your building's front door directory. Let them in with the push of a button."

Though doesn't this already exist for every building? Certainly it's standard (required?) for multi-unit residential buildings.


That's not what this does though - it hooks into a system like that to automatically let in certain people at certain times, as a one-off, or until the owner/tenant next returns, etc.


You're right. I missed the fact that it was a live site, not just a domain name. After reviewing the site content, the automation aspect is clear.




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