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That works less well if, for some reason, your business is significantly built around chat (Live Chat for sales, for example).

It's perfectly possible to pivot your sales funnel, but it's not something you can do in two hours whilst the chat server's down.




So you plan for it. We just had this whole discussion on HN a few weeks ago when Mandrill changed and everyone was scrambling.

If you rely on a third party for business, you need to plan for it.

The rule always applies: You will pay now or you will pay later.




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