I think there is a lot of frustration that has built over the past few years of trends in marketing prose. It used to be "cheeky positive" and now it's just cheeky. Technologists are especially tired of adjective-laden job ads, and consumers are weary of the emo marketing. I saw this on an HN post a few days back which has some examples: http://ourincrediblejourney.tumblr.com/.
I understand that marketing touches everything, but I think we have overreacted to corporate speak, and now everything just needs to be turned down a notch. I've made it a priority lately to be cordial and concise on my external comms.
I understand that marketing touches everything, but I think we have overreacted to corporate speak, and now everything just needs to be turned down a notch. I've made it a priority lately to be cordial and concise on my external comms.